Affordable KBeauty on Althea

Althea's Best Price Guarantee Explained!

At Althea Korea, it is important to us that you are 100% happy with your purchase. Our Best Price Guarantee policy means you always get the best price. We often get asked: "Why are your products so affordable? or cheap? Do you sell authentic products? Are those expiring soon?".

Althea is your gateway to Korean beauty, and as the world's first hybrid CBT (Cross-Border-Trading) system, Althea is the first e-commerce company to have sourcing capabilities based in Korea. This means that we eliminate middlemen and pass the savings back to our customers!

From Korea to You

How It Works

Best Price Guarantee
As the world's first hybrid CBT (Cross-Border-Trading) system, we work directly with brands and ship to your doorstep. That is how we can provide incomparable prices to our customers around the globe!

We take great care to ensure our prices are competitive. Our Best Price Guarantee Policy is simple: we regularly check what is happening in the market to offer you the lowest price possible. However, if you happen to find a lower price (not promotional/sale price) from official retailers within 24 hours of your purchase, Althea will match the lower price and credit you the difference back! Terms and conditions apply. Our help team will verify if it's legit!

1. Make a purchase 
2. Should you find a lower price after your purchase within 24 hours, report the lower price (with link & screenshot) to
3. Althea will verify it 
4. Price match! 

Flat Rate Shipping with min purchase
Shipped direct from Korea, we have managed to keep our prices and shipping low while subsidizing free shipping for many years until now. Unfortunately, during the pandemic, we had to introduce a flat-rate shipping plan to cope with the rising costs of international shipping from Korea.

This would still be at a low rate:
Althea Malaysia: RM5 (WM) / RM15 (EM) for orders above RM99
Althea Philippines: P60 for orders above P1,500
Althea USA/Global: USD4 for orders above USD50

*Althea Singapore remains unchanged with free shipping for orders above S$29.

Free Shipping for big spenders!
As of May 2022, free shipping is back for customers in Malaysia and the Philippines who shop big! How big? Check out the below:

Althea Malaysia: Orders above RM190 (WM) / RM210 (EM) 
Althea Philippines: Orders above P2,900

Thank you for your kind understanding, love, and support to continue shopping on Althea. For more information, please do not hesitate to reach out to us here or at

Authenticity Guarantee
We know affordability, and cheap prices are normally associated with either fake, defective, or near-expiry products. Do not fret as all products sold on Althea Korea are 100% authentic, backed up by our 200% authenticity guarantee. We only source our products from the exact distributors who supply to the major chain stores in Korea!

We would like to advise that product packaging does go through renewals periodically - some drastic, some minor. They also differ based on the factory that produces them and their distribution channels. Usually, no two batches of products are same. The printing, mold, fonts, colors will slightly deviate as equipment is replaced for the next batch of mass production. If ever you are not satisfied with your purchase, kindly email your concern and photographs to our Help Team at for clarification/investigation. Terms and conditions apply.

30-Days Return Guarantee
If you are not happy with your purchase (be it damaged while in transit/you do not trust it/etc.) you can always contact our customer service team at and quote for the 30-days return guarantee, no questions asked! Our help team will assist you to make a return on this. Terms and conditions apply.

We hope you have found the answers to your question! Happy shopping on Althea. Should you encounter any issues during the journey, kindly reach out to us on social media (FB/IG) or via email at Our customer service team will assist you within 48 business hours.


Althea Korea x Keep Cool Gift Set Giveaway


Althea Korea x Keep Cool Gift Set Giveaway

In collaboration with Keep Cool (the coolest brand in town), we held a special giveaway on our Instagram where 20 lucky winners stood a chance to win a Soothe Bamboo Toner & Serum Gift Set worth USD45!


🎁 Soothe Bamboo Toner & Serum Gift Set x 20 winners
  1. zammyskincare_
  2. feedthyface
  4. blemishedblemish
  5. dannybelless
  6. skinjernie
  7. skincarebykaye
  9. lushlooosh
  10. skykahyan
  11. fatinbeautyskincare
  12. sisbeautydiary
  13. im_soo_happ
  14. tawtaw88
  16. naayyraaa_
  17. skinclestellar
  19. dewy.days
  20. rin_soo

Winners have been contacted via Instagram DM and are required to provide their details by Jan 18, 2021 (Monday) for the prizes to be processed. Prizes would be forfeited in the event the winner(s) do not respond.

Thank you again for all our Altheans' participation and support. If you did not win, don't worry! We have lots of fun activities and contests lined up for you guys in the future. Stay tuned.


Althea Philippines Xmas Gift Card Event Winners

Althea Philippines Xmas Gift Card Event

To celebrate Christmas and the release of our limited edition Christmas boxes last year, we held a special event on our Althea Philippines Facebook Page where 10 lucky winners stood a chance to win a Holiday Xmas Gift Card worth P500 + 1 lucky winner stood the chance to win a Grand Xmas Gift Card worth P5,000


🏆 Grand Xmas Gift Card worth P5,000 x 1 lucky winner:
  • Elinor Semira

🎁 Holiday Xmas Gift cart worth P500 x 10 winners

  1. Mary Jesselyn Ordoñez-Garrido
  2. Mary Rose Balingit
  3. Lerpa J. Paler
  4. Irish Amor
  5. Ehd'z Ayson Batario
  6. Ivy Macapagal
  7. Rona de Mesa
  8. Rico Cañedo Paraiso
  9. Mhia Rose Sarmiento
  10. Jhane Cleofas

Your prize will come in the form of a gift card and it will expire within 90 days. For more information about Althea gift cards, please click here:

Winners will be contacted via Facebook and are required to provide their details by Jan 15, 2021 (Friday) for the prizes to be processed. Prizes would be forfeited in the event the winner(s) do not respond. Thank you again for all our Altheans' participation and support. If you did not win, don't worry! We have lots of fun activities and contests lined up for you guys in the future. Stay tuned.


Althea Guest Writer Open

we're open for guest writers *yay*

Our editorial team is currently open to accepting guest writing posts that are not only interesting but also exciting for our fans all over the world to read! We'll publish your post on Althea's Blog and credit link to your Instagram / Facebook / Blog. 

How To Submit Your Post?

If you have a review or interesting K-Beauty article related to Althea or Althea's Exclusive Brand -Althea Collection and Althea A'bloom, you may submit it to Chief Editor Tammy at who'll read and see if it's guest-worthy on Althea Blog! 

Your article must :

  • be original and not appeared anywhere else
  • min 300 - 500 words with a topic title
  • contains at least min 3 photographs (your own pics)
  • we accept articles in word document format
  • we accept photographs in jpg/png format
  • we accept any language as long we can read it 😍
  • not contain any links or mention to other sources in an attempt to take advantage of our blog to promote SEO / digital marketing work.

Obviously, there be no obscenity, sexual, religious, sensitive, or politically incorrect references, words, or anything along that line accepted here. We are a happy fam! So your content must spark joy for our readers.

Here are some examples of what Althea Exclusives and interesting posts you can create to submit! We hope to see more of Althea's Exclusive reviews or product introduction and some trendy topics concerning K-Beauty (educational, how-tos, product breakdowns, ingredients, etc).

You may also review other products or have a topic that helps shoppers decide what to buy on Althea such as:

  • Physical Sunscreen vs Chemical Sunscreen?
  • Top 5 Sunscreens on Althea
  • Best Affordable Masks 
  • Acne product recommendations
  • How To Prevent Maskne?

8 Best Althea Exclusives Under $15
credit: beautynerdbynight

Althea's Real Fresh Skin Detoxers
credit: ayeshaheart

Unboxing Althea Korea
credit: carolinelle

If we 💖your post, we'll feature your post on our social media and reward you with a $30/$50 Althea Gift Card! (depending on how awesome your post are). There will be up to two (2) lucky guest writers a month to be rewarded at the end of each month!

Talk to Tammy on @altheakorea Instagram if you have more questions about this!

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