Luscious Locks Loot


Strong, healthy hair that shines in the light is always in style. Afterall, a sassy hair flip just wouldn’t be the same without some luscious locks. The hair is the crown of your head, and can really make or break your look. Give some TLC to your mane event with some of our favorite items that’ll ensure you put your best hair forward. Here’s the beauty breakdown featuring some of our favorite hair care products!
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Althea's Easter 2019 Facebook Contests Winners


Annyeong, Altheans!
The weekend of celebration might have passed but don't forget that we still have something to celebrate; the winners of Althea's Easter Facebook contests winners. Before that, thank you to all of our fans for joining in the fun! We've gone through all the entries and it's time to announce who are the lucky bunnies. Congratulations to;
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Get Juicy with A'bloom's Sheet Masks!


Today’s finally the day! Cute, colorful and quirky, A’bloom is coming your way with fun products that add a little extra to your vanity. As self-proclaimed sheet mask connoisseurs, it was only right that we came out with our own to pamper the skin. The third product launching in this line is one that you guys are most excited about: the A’bloom Sheet Masks! Here’s the beauty breakdown on all you need to know!
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Blast Away Blackheads with A'bloom!


Are you excited for our launch tomorrow? A’bloom is coming at you hard and fast with quirky designs and fun colors, perfect for living up your beauty routine! The second product in this range is all about being your skin’s superhero designed to keep away nasty blackheads and impurities. Say hello to A’bloom’s BHA Blackhead Blaster! Here’s the beauty breakdown on all you need to know before it comes out!
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A'Bloom is here!

Althea, korea, k-beauty, beauty sponge, pink, beauty tool, cake, blend, foundation

Yes, it’s no surprise that Althea has been and will continue to produce brilliant skincare products to suit the modern urbanite, but today we’ll be talking about something a little different. We’ve been working on a project for a little while that we’re super excited to be able to finally share with you! Meet Althea’s A’Bloom, our latest and newest in-house brand that promises to bring an explosion of fun to your beauty routine. Here’s the beauty breakdown on what A’bloom has to offer!
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Our Prettiest Mask To Date!

purple, peel off mask, k-beauty, althea, cosmetics, skincare, glitter, holographic, iridescent, magic, prreti

The galaxy’s radiance comes in the form of a peel-off mask with Prreti’s Bling Gli Dia Purple Peel Off Mask! Mystical, glittery and an absolute dream to look at, this mask isn’t just pretty, it’s also great for detoxifying the skin adding luminosity to the complexion. Here’s the beauty breakdown on what this mask has to offer!
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March's Review & Receive Points Winners


Annyeong, Altheans! 
Not long ago, we held the March review event where we will reward *USD0.50 Althea Reward Points to each review dropped on 3 selected Althea Exclusives products. Those products were Althea’s Spotlight Eye Glitter, Milk Peel Cream Mask and Watercolor Cream Tint. Now that it’s over, it’s time to reveal the top reviewer and for them to be gifted their *USD30 Althea Reward Points for leaving their feedback. With all the reviews read, the best reviewer has been selected. Chukahamnida, congratulations to:
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Ingredient Spotlight: Centella Asiatica


K-beauty has a plethora of different star ingredients that target different skin troubles and concerns. For those of us out there with sensitive, acne-prone skin, one of the ingredients that’ll ring bells is Centella Asiatica extract. Pennywort, cica, tiger weed - Centella is a plant of many names and many benefits for the skin! Let’s take a deep dive into what makes this little green plant so amazing, and see just what it can do for us!
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Althea International Women's Day Contest Winners


Annyeong Altheans!
This year, for International Women’s Day we wanted to make a difference so we joined the #Balanceforbetter movement and raised our hands in support for a more balanced world. We invited you loving Altheans to tag along this cause with our International Women’s Day Contest, rewarding the winners with *USD10 worth of Althea Credits. Thank you all that joined! Now it’s time to announce the winners. Congratulations to:
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