W.Lab Brand Focus + Product Highlights


Does the W in W.Lab stand for well-loved? Because that’s just what they are on Althea! We’re super excited to be doing a special feature centered around one of our bestselling brands and to showcase what they’re made of. Made with a modern, fun, youthful feel, W. Lab has become a household name for K-Beauty products all over the world. A perfected formula of good quality ingredients and attractive packaging, these products are effective at targeting skin troubles and solving them for a well-rounded beauty regime from head to toe. It’s no wonder W.Lab has gained lots of love and attention from both beauty enthusiasts and celebrities on SNS platforms too! Here’s the beauty breakdown on W.Lab and some of our favorite product picks!
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Interview with Die Hard Fan: Nuraini Munira


July is almost over! Can you believe it? For our final week of Althea's 3rd birthday month, we are featuring an interview with another Die Hard Fan who goes by the name Nuraini Munira or also called Myra among her peers! She has been building her collection of Korean skincare products for 5 years now and it has helped her to achieve her goal of improving her skin condition. Here's how she sets her focus to getting what she wants using her favourite K-beauty products.
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Althea Real Fresh Skin Detoxer


Yes! Our latest beauty project has landed, and we’re so super excited! So excited in fact, that we’re going to give you the formal introduction you’ll need before they’re released on the site. In collaboration with Get It Beauty, Korea's No.1 beauty show, we've created Althea’s Real Fresh Skin Detoxers in Rose and Green Tea edition, and here’s all you need to know!

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Spray & De-slick your skin!


Hot, hot, hot! Summertime is here, and while our skin desperately needs the hydration, the idea of being an oil slick by midday in the humidity and heat is enough to break us out in a sweat. While nobody is fond of having excessively greasy skin, trying to mop up oil with and blotting papers can cause dehydration, while applying on layers and layers of powder can lead to cakey, unsightly skin. That’s why we knew we had to try out Torriden’s Banchic Oil Control Powder Mist!

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Interview with Die Hard Fan: Sarah Jane


This week's Die Hard Fan is Philippines-born based in the UAE so say hello to Sarah Jane! She is a huge fan of G-Dragon and K-drama who stumbled upon Althea's website one day, and now she has added K-beauty to her list of things she's obsessed with! Read on to find out why Althea has been her first choice for all things K-beauty and to see her go-to K-beauty products.
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Althea DIY Miniature Birthday Books


Hey Altheans, we hope you’ve been having a blast and enjoying the festivities with us so far this month, and even took advantages of the promos we’ve been having throughout the weeks! Our birthday month wouldn’t be complete without some limited edition boxes, and this year’s theme is the Birthday Book to symbolize all the good times we’ve had together. We’ve even included miniature collectible Birthday Books in qualifying orders that are perfect for decorations, selfie opportunities and even joining our biggest Fly Me To Korea contest yet!
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Beauty Fruit Basket


Fruits are essentially healthy dessert, and are packed with a burst of flavor coupled with nutrients and vitamins to keep your body healthy. They're also fantastic for the skin and make gorgeous gift arrangements that could really be the way to send your love and care to a cherished one. We've come up with a fruit basket featuring some of our favorite fruit-inspired products (think of it as our gift to you) to really elevate your skincare game. Here is the beauty breakdown on some of our yummiest skin treats yet!
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Interview with Die Hard Fan: Samantha Chong


Did you think we would stop at one interview? Nah, hun. We are featuring another Die Hard Fan of Althea's and she goes by the name Samantha Chong! This week's Die Hard Fan landed on the world of K-beauty in 2013 and has been happily 'stranded' here with the rest of us K-beauty enthusiasts. Keep reading to find out more about her journey in the K-beauty world.
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Oh My Oppa!


Unless you’ve been living under a rock, you’ll know we’ve been celebrating Althea’s 3rd birthday! In our biggest contest yet, we’re giving away a round trip to Korea plus some fun activities for you to do while you’re there. One of our main highlights is a tour with Oh My Oppa, a local touring company that gives you an education, fun tour of some of the highlights in Seoul. But that’s not the best part of it, you’ll be accompanied with a handsome Oppa of your choice!

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Interview with Die Hard Fan: Renee Alexis



Our fans are our biggest asset and as a token of appreciation, we are featuring our biggest Die Hard Fans this month to celebrate Althea's 3rd birthday! Starting off with Renee Alexis: she is an avid writer who enjoys books, coffee breaks, travelling, and Korean skincare products! Read on to find out how she became a huge K-beauty lover with Althea since December 2016!
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Fly Me To Korea #AltheaTurns3


Thought our birthday last year was extravagant? We’re back with our Fly Me To Korea contest, and this time it’s bigger, better and so much more fun! In collaboration with AirAsia Big, Oh My Oppa, and Starpass, we’re giving you and a friend the opportunity to live the Hallyu experience and discover Korea like a local with brand new eyes, including an Oppa tour, tickets to see The Show and even dine with the Althea Korea team!

Here are the super simple steps to join:
  • Shop - Make a purchase on Althea and be one of our lucky fans who receive the limited edition Birthday Book box + Birthday Book miniatures!
  • Get Crafty- Fix up the miniature boxes according to the instructions.
  • Snap - Take a creative photo featuring your finished Birthday Book miniatures.
  • Submit - Upload it to Instagram and caption it telling us why you’d like us to fly you to Korea! Be sure to use the tags @AltheaKorea #AltheaTurns3 #AltheaKorea to enter.

Super simple right? Just show off your “Birthday Book” creation featuring the miniatures on Instagram from 2nd July until 31st August 2018, 11.59pm MYT to participate!

The best Instagram sharing of the “Birthday Book” with the caption mentioned above and hashtag #AltheaTurns3 will stand a chance to win the following prizes:

Grand Prize: 
AirAsia Round Trip Flight to Korea for Winner + a friend
Oh My Oppa Tour for 2 pax
STARPASS’s The Show x 2 invites
Althea Korean Dinner for 2 pax

2nd Prize:
Samsung S9 x  1 Winner

3rd Prize:
USD300 Althea Shopping Credits x 1 Winner

Consolation Prizes: 
Althea Birthday Gift (worth USD80) x 10 Winners

*Terms and conditions apply.

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Althea Turns 3 Birthday Celebration Highlights!


It’s official, it’s been yet another three-riffic year! Althea has hit the big 3 year mark, and how could we have made it without YOU? It’s our favorite time of the year as we not only get to celebrate our birthday but we’ll get to give back to our Altheans too! We’ve got a whole month’s worth of fun activities, goodies and contests set up just for you so you stand a chance to win big! Stay tuned and get ready to jet set with us as we launch into our biggest and best birthday yet!

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