#AltheaBROWSerHistory Contest Winners


Thank you to everyone who joined our #AltheaBROWSerHistory contest on Instagram! To recap, we're giving away a full range of the newA'bloom Brow Wow! Eyebrow Pencils to 10 lucky Altheans who show us their brow transformations.
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#AltheaBROWSerHistory Contest


We're so excited to finally share our newest creation with you! A'bloom's Brow Wow! Eyebrow Pencils have launched, and to celebrate, we're giving away 10 sets of the full range! Here's how you can win:
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A'bloom Brow Wow! Eyebrow Pencils


It’s finally here!  A’bloom has always come hard and fast to you guys with quirky designs and fun colors, perfect for living up your beauty routine. Our latest addition to the A’bloom family has landed on Althean shores, and we’re so excited to unveil our latest baby! Meet the Brow Wow! Eyebrow Pencils, our favorite way to fill and frame the face!

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Carnival Ticket Lucky Draw Winners


We’ve sneakily slipped in carnival tickets into your orders during our birthday month, and the mysterious and elusive Madam Velvet is here to draw out and select the winners!
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AltheaTurns4 Facebook & Instastory Contest Winners


The wait is over! We'd like to thank Altheans worldwide for your love and support during our #AltheaTurns4 celebration!

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FAQ: How to use Althea Gift Cards


Annyeong Altheans! Along with the new shopping experience that we've rolled out this week, we're also introducing and exciting new feature: Gift Cards!
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New Althea Shopping Experience!


Annyeong Altheans! You may have recently noticed that Althea's site looks a little different, that's because we've changed platforms to be able to serve you better! This brand spanking new version of Althea should be faster, smoother and easier for you to get your K-beauty fix delivered right to your doorstep.
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Face Factory's Aura Water Peeling


Remember when we talked about the hottest Inssatem last week? We have one to talk about today that we thought deserved its very own blog post! The Aura Water Peeling device has made waves all across the beauty industry in Korea, and is one of the must-have items in the homes of beauty junkies. Here’s the beauty breakdown on this curious device, plus how you can add it to your skincare regime!
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#Inssatem - Althea's Hottest Items!


Here on Althea, we always try our best to get you the hottest, trendiest products to add to your K-beauty routine and lifestyle. We’ve recently had some interesting insider items, or Inssatem as we like to call it, that have landed on Althean shores. We’ve picked out some cool stuff for your hair, face and body, perfect for giving your lifestyle an extra boost. Here’s the beauty breakdown!
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Althea's Birthday Beauty Boxes


Annyeong Altheans! Our birthday has been so magical and fun so far, and we hope you’ve had a blast with us! We’ve got a big surprise for you: Althea’s Beauty Boxes are back! These boxes have re-emerged on Althealand to give you a really good deal on beauty bundles you’ll love. Here’s the quick beauty breakdown on what you can expect!
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Some By Mi 30 Day Miracle Range


Acne-prone skin can be triggered by a number of things: hormonal imbalance, external pollutants, excess oil and sebum are just some of the stuff to worry about. Keep your skin healthy and even with Some By Mi’s 30 Day Miracle range! They’ve come up with a cleansing bar, toner, serum and cream to keep your flare-ups under control, and aim to sort your skin out in just 30 days! Here’s the beauty breakdown on all you need to know.
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Althea Carnival Box and Kit + GWP


Annyeong Altheans! Have you been enjoying our birthday celebrations so far? #AltheaTurns4 this year comes with limited edition Carnival boxes, birthday kits and even gifts with purchase that you can add to your collection! Here’s the beauty breakdown on what’s good, plus how you can use them to win big!
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#AltheaMagic Instastory Contest


🎶 새일 축하합니다, Happy birthday to us! 🎶. Share your love for Althea in a creative birthday greeting and win USD100 Althea Shopping Credits! 🎂.

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#AltheaTurns4 Highlights


It’s our birthday! We are turning 4 this year and we couldn’t have done it without YOU! Yes you, our beloved fans who has shop, loved and supported us throughout the years. To celebrate, we planned a whole magical month just for you filled with fun activities, goodies and contests so you could stand a chance to win big or small from us all! Keep your eyes peeled and fingers clicking on Althea's site because we're about to get into our most magical sale-bration yet!

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Fly Me To Korea #AltheaTurns4


Ready for our most magical celebration yet? #AltheaTurns4 is back with our Fly Me To Korea contest, this time bigger, more magical and certainly more fun! To celebrate this year with a big bang, we’re giving you and a friend the opportunity to discover magical fun Korea with a trip to Lotte World!
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Carnival Ticket Lucky Draw


Step right up and try your hand at Althea’s Carnival Lucky Draw! We’ve sneakily slipped in carnival tickets into your boxes while the Carny wasn’t looking (shh!). These carnival tickets are your invite to winning more Althea Magic Points to shop on the greatest k-beauty show site on Earth! Make sure you shop more for more chances at getting that lucky carnival ticket!

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Face Mists For All


Sure, we put in the time and effort every morning and night to keep our skin feeling great, but what about midday when we’re out and about? One of our favorite products to keep handy is the face mist: refresh your skin with an easy spritz any time of the day! We’ve picked out some of our favorite ones to suit your skin’s needs that you can easy pop into your bag to keep you misted even when you're on the move. Here’s the beauty breakdown on face mists for all!
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Night Time Routine with Althea


Ah, it’s been a long day! Nothing feels quite as good as getting into your own bed after the sun sets, but don’t forget about giving your face a little TLC before your beauty sleep. Did you know that your skin regenerates and repairs while you catch the Z’s? That’s why we’ve put together some of our favorite Althea products to create an easy night time routine. Keep your skin in tip-top shape before you start counting sheep!
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Althea Eid 2019 Contest Winners


Annyeong, Altheans!
The festive celebration of Eid just ended for our Muslim fans, we hope it was filled with warmth, love and joy. While you were busy enjoying the celebration, we managed to go through the entries  of our Eid contests on both Facebook and Instagram, so without further ado, here are the lucky winners. Congratulations to:

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Morning Routine With Althea


The sun has peeked its sleepy head, the leaves are glittered with dew and the birds are starting to chirp. Morning has broken, and it’s time to start the day! To get you going, we’ve put together some of our favorite Althea products to create an easy morning routine. Get ready to perk up before you head out the door!
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Easy Peasy Aqua Calming Stick


Summer is almost here, which means that the sweltering heat is just around the corner! Keeping your skin’s temperature in check is important to ensure that irritations and flare ups don’t happen even in the humid, hot climates. Easy Peasy’s Aqua Calming Stick is our very own pocket hydrator and it’s super fresh here on Althealand! Here’s the beauty breakdown on this curiously blue stick!
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Budget K-Beauty - Skincare Under $10


Purse feeling a little light but you're already scraping at the bottom trying to get the last of your favorite cream? Don't worry your sweet little purse, because we're here to give you a little hand! At Althealand, we believe that just because you're broke, doesn't mean you can't look and feel your best. Whether you're caught up in the troughs of adult life, or you're living on a tight student budget, we've picked out some of our favorites to keep your skin and your bank account happy! Here's our must-have K-beauty picks under $10!
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Raya Looks featuring Keera!


Annyeong Altheans! Raya is just around the corner, and it's the time of fun, festivities, food and spending time with your loved ones. So you've selected your outfits, but have you thought about your makeup yet? We've worked with an Althean and fellow beauty enthusiast Keera of @keeracakedherface to create two looks for this Raya season. Here's the beauty breakdown on them, plus a chance to win some Althea credits too!

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A'bloom GIFs Contest Winners


Annyeong, Altheans.

Thank you for your amazing support during the A'bloom launch event! We are really enjoying all of the unboxing videos that you are sharing on Instagram too. Keep them coming and make sure to tag us @altheakorea and hashtag #altheakorea #featuredonalthea and #altheaabloom to stand a chance to be featured. For those who are relying on their luck on the A'bloom GIFs contest to win ONE(1) set of A'bloom products for themselves, wait no more as we have finally selected the 10 lucky winners. Congratulations to:
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Althea Raya Makeup Look on Fresh Brew RTM TV2


Fresh faces on Fresh Brew!
(L-R) Neesot (MUA), Cuwie (model), Zooey (FreshBrew Host)
Tammy (Althea Head of Creative Communications)

Annyeong Altheans! We’ve recently gotten the amazing opportunity to work with a Malaysian TV station called RTM TV2 on the Fresh Brew show! They were kind enough to give us a little beauty segment where we could create a Raya makeup look to celebrate this festive season. To create just the right look, we’ve gotten Neesot, our makeup artist of the day to showcase Althea’s products as best as they can be. Here’s the beauty breakdown on how it all went down!
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0Saeng-Bogam's Seoyang Tangguk Coffee


A great cuppa coffee can really start your day right! We love a delicious brew, and one with a yummy taste and added benefits has landed on Althea’s shores, perfect for adding to your everyday routine. Here’s the beauty breakdown on Althea’s latest inssatem: 0Saeng-Bogam's Seoyang Tangguk black coffee!
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Althea Angels Tour + A'bloom


Annyeong Altheans! It’s been a wild ride here at Althealand, and we can’t thank you enough for being a part of the successful launch of our newest baby: the A’bloom collection! In conjunction with A’bloom going live on the site, we threw an Althea Angels Tour party to showcase our products and have a little fun in Malaysia. Here’s how it all went down!
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Althea's Supporters are Back in Action!


Annyeong Altheans! It’s been a whirlwind ride here at Althealand with the new launch of our A’bloom babies. We love making new, fun and innovative k-beauty products, and it warms our hearts even more when they become a staple in your beauty regime! That’s why it’s important for us to get feedback on how our items fare on your skin. Remember the last time we did a Supporter’s event? We’ve recently had the opportunity to hold another one to create yet another product that’s fun and special!
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Luscious Locks Loot


Strong, healthy hair that shines in the light is always in style. Afterall, a sassy hair flip just wouldn’t be the same without some luscious locks. The hair is the crown of your head, and can really make or break your look. Give some TLC to your mane event with some of our favorite items that’ll ensure you put your best hair forward. Here’s the beauty breakdown featuring some of our favorite hair care products!
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Althea's Easter 2019 Facebook Contests Winners


Annyeong, Altheans!
The weekend of celebration might have passed but don't forget that we still have something to celebrate; the winners of Althea's Easter Facebook contests winners. Before that, thank you to all of our fans for joining in the fun! We've gone through all the entries and it's time to announce who are the lucky bunnies. Congratulations to;
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Get Juicy with A'bloom's Sheet Masks!


Today’s finally the day! Cute, colorful and quirky, A’bloom is coming your way with fun products that add a little extra to your vanity. As self-proclaimed sheet mask connoisseurs, it was only right that we came out with our own to pamper the skin. The third product launching in this line is one that you guys are most excited about: the A’bloom Sheet Masks! Here’s the beauty breakdown on all you need to know!
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Blast Away Blackheads with A'bloom!


Are you excited for our launch tomorrow? A’bloom is coming at you hard and fast with quirky designs and fun colors, perfect for living up your beauty routine! The second product in this range is all about being your skin’s superhero designed to keep away nasty blackheads and impurities. Say hello to A’bloom’s BHA Blackhead Blaster! Here’s the beauty breakdown on all you need to know before it comes out!
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A'Bloom is here!

Althea, korea, k-beauty, beauty sponge, pink, beauty tool, cake, blend, foundation

Yes, it’s no surprise that Althea has been and will continue to produce brilliant skincare products to suit the modern urbanite, but today we’ll be talking about something a little different. We’ve been working on a project for a little while that we’re super excited to be able to finally share with you! Meet Althea’s A’Bloom, our latest and newest in-house brand that promises to bring an explosion of fun to your beauty routine. Here’s the beauty breakdown on what A’bloom has to offer!
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Our Prettiest Mask To Date!

purple, peel off mask, k-beauty, althea, cosmetics, skincare, glitter, holographic, iridescent, magic, prreti

The galaxy’s radiance comes in the form of a peel-off mask with Prreti’s Bling Gli Dia Purple Peel Off Mask! Mystical, glittery and an absolute dream to look at, this mask isn’t just pretty, it’s also great for detoxifying the skin adding luminosity to the complexion. Here’s the beauty breakdown on what this mask has to offer!
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March's Review & Receive Points Winners


Annyeong, Altheans! 
Not long ago, we held the March review event where we will reward *USD0.50 Althea Reward Points to each review dropped on 3 selected Althea Exclusives products. Those products were Althea’s Spotlight Eye Glitter, Milk Peel Cream Mask and Watercolor Cream Tint. Now that it’s over, it’s time to reveal the top reviewer and for them to be gifted their *USD30 Althea Reward Points for leaving their feedback. With all the reviews read, the best reviewer has been selected. Chukahamnida, congratulations to:
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Ingredient Spotlight: Centella Asiatica


K-beauty has a plethora of different star ingredients that target different skin troubles and concerns. For those of us out there with sensitive, acne-prone skin, one of the ingredients that’ll ring bells is Centella Asiatica extract. Pennywort, cica, tiger weed - Centella is a plant of many names and many benefits for the skin! Let’s take a deep dive into what makes this little green plant so amazing, and see just what it can do for us!
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Althea International Women's Day Contest Winners


Annyeong Altheans!
This year, for International Women’s Day we wanted to make a difference so we joined the #Balanceforbetter movement and raised our hands in support for a more balanced world. We invited you loving Altheans to tag along this cause with our International Women’s Day Contest, rewarding the winners with *USD10 worth of Althea Credits. Thank you all that joined! Now it’s time to announce the winners. Congratulations to:
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Spring Sheen

spring, makeup, cosmetics, beauty, kbeauty, flowers, skincare, althea

The flowers are blossoming, the air has rid itself of the frigid cold. Birds have started singing their favorite song and basking in the warmth of the sun. Springtime is finally here! As we step into the season of new blooms, renew your skincare routine with our picks for fresh, radiant skin. Here’s our beauty breakdown on how to get that spring sheen, perfect for bringing out the new in you!
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Althea's Skin Relief Calming Cream


Remember when we released the Skin Relief Spot Gel a couple of months ago? We’ve got another product to add to the Skin Relief line that’ll give those of us with more sensitive, troubled skin something to celebrate! Let us introduce you to Althea’s newest product: the Skin Relief Calming Cream! Here’s the breakdown on all you’ll need to know.
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Althea Waterful Green Bamboo Pads


Fresh, hydrating, soothing - those are the 3 words that come to mind when we think of Althea’s newest baby! Whether you live in a humid climate that’s more prone to skin pollution, or a cooler climate that can cause a build-up of dead skin cells, the Waterful Green Bamboo Pads are our solution for uneven, irritated, parched skin. Here’s the beauty breakdown on what our latest item has to offer!
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Review & Receive Points!


Annyeong, Altheans! Have you purchased any of Althea Exclusive products? Participate in our review event to let us know what you think of the selected product(s) of the month & receive $0.5 Althea reward points* for each review dropped. We will also pick ONE(1) best reviewer for each product to receive $30 reward points*!
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Althea x The Butterfly Project Christmas Party

Christmas season goodies!

Last December, to really celebrate the most wonderful time of the year, we threw an amazing party in Althealand! We found ourselves at Chubbee Cloud, one of Kuala Lumpur’s cutest avenues for fun, food and festivities, and in collaboration with The Butterfly Project, have been able to spend some time with Malaysian beauty enthusiasts and showcase our latest Althea Exclusive offerings. Here’s how it all went down!
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COD is back!

COD, althea korea, payment, shopping, cash on delivery, money

Annyeong, Altheans! Have you heard? Shopping with Althea is made extra easy now that COD (Cash On Delivery) is back in Indonesia and Philippines! That’s right, now it’s even easier to get your hands on your favorite products, delivered from Korea straight to you. Here’s all you need to know to enjoy your shopping experience and get your K-beauty haul right to your doorstep!
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Brighter Skin 101


Dull, tired complexions can really take a toll on how you look. Harsh external environments like the weather, the air and even the humidity can affect how your skin looks, causing a mixture of problems like dead skin cell build up and pigmentation to ultimately rid your skin of it’s radiance. We love a bright complexion that looks like its glowing from within, so here is a little guide to help you on your journey to get your skin’s light back!
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#AltheaBCLValentines Makeup Look Contest Winners


Annyeong Altheans,
How was your Valentine's celebration? Ours was filled with lots of love from our fans, we wished that the day won't end. Now, March is here and that means its time for us to announce the three winners of @altheakorea Valentine's Day Makeup Look contest. We love how creative our fans are with their creation, and it was really hard for us to pick the final three! It took awhile, but we are finally ready, so congratulations to:

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Clean One, Clean All with Dirty Nope's Hello Cheek!

antibacterial spray, k-beauty, cosmetics, bedding, everyday use, cleanliness, essential oil, natural

Have you ever thought of the surfaces your skin touches? Sure, we know not to touch the walls of washrooms and to wash your hands after holding handrails in the train, but what about spots we hold near and dear like our beds or the headphones we wear on our heads? Out of sight, out of mind, we don’t really think of the bacteria and germs that linger on these places that could cause our skin to be irritated and sprout up spots. It’s super important to ensure that these surfaces are clean, and Dirty Nope’s Hello Cheek was made to do just that! Here’s the beauty breakdown on what this little bottle can do!
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Pemenang Kontes Althea Indonesia Sudah Kembali



Annyeong, Althean!
Kamsahamnida, kami ingin mengucapkan terima kasih kepada semuanya yang telah berpartisipasi dalam kontes Althea Indonesia Sudah Kembali untuk menyebarkan kabar baik bahwa Althea telah dibuka kembali di Indonesia. Betul, kami telah kembali di in.althea.kr dan gembira untuk mengumumkan bahwa Althea juga menyediakan metode pembayaran Cash on Delivery (COD) untuk daerah yang terpilih sekarang! Seperti yang dijanjikan, 10 Althean beruntung yang telah membantu kami menyebarkan kabar baik ini akan menerima Kredit Althea bernilai Rp.500,000 dari kami. Ayo cepat lihat apakah anda adalah salah satu yang beruntung di bawah ini:
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Banish Blemishes


Acne, pimples, blemishes, those angry, pesky spots that pop up on our faces have many names. Regardless of what they’re called, we’re always on the hunt for a way to get rid of them ASAP! We’ve picked out a couple of our favorite products to help soothe, treat and get rid of them. Here’s the beauty breakdown on what to use to banish blemishes!
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Althea Valentines Day Facebook Giveaway Winners


Annyeong Altheans!
Dugeun dugeun. Do you hear that? That’s the sound of our heart beating, full of love. “Why?”, you ask. Well, it’s because a lot of you Althean spent your Valentine’s Day with us by joining our Valentines Day Giveaway. We couldn’t feel more loved. With our hearts fuller than ever, we’re so excited to announce the winners! Congratulations to:
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Althea Lunar New Year Angpau Giveaway Winners


Annyeong Altheans,
The Lunar New Year celebrations might be over but we hope you beauties have a great deal of fun participating in our Angpau Giveaway event! Daebak, we have finally selected 100 lucky Altheans that will be receiving USD10* Althea “ang-pau” from us. Find out if you are the lucky ones below! 
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