What's Missing in K-Beauty?

Hello, Altheans!

We know how much you love Korean beauty products & we want to hear your opinion on how we can step up the K-Beauty game worldwide. Which aspect of them do you think that'll need to be improved in order to cater the diversity of users all over the globe? Tell us your K-beauty concern / what would you like to see more from K-Beauty! Just fill in the form down below and we'll be reading. 💓

Example: The lack of darker shades for base products. (Tell us in details about your idea. What your skin shade is: porcelain, honey, almond, beige, ivory, etc) 

Show Off May 2017 Winners

Hello, Altheans! Pixie is back to announce the winners of our Instagram Show Off contest for May 2017. After 'stalking' our fans for the whole month, we've picked five best shots from the bunch. Congratulations to:

Get Ready With Me Box

Beauty routines are as important as the products we put in them, because a good beauty routine is made up of products you know work for your skin. Althea’s Get Ready With Me Box comes with 7 full-sized products that include skincare and makeup to take you from prep to set. We’ll get you looking and feeling great so you’re ready to take on the world! Here’s a video on the beauty breakdown of Althea’s Get Ready With Me Box.


Vitamin Box

You didn’t think vitamins only came in the form of effervescent tablets, did you? Vitamins keep our body and skin healthy, so it’s only natural that we keep these vitamin infused or inspired products by our side! Specially curated just for you, Althea’s Vitamin Box contains 7 full-sized items to ensure your face and body look and feel their best. Here’s a video on the beauty breakdown of the Vitamin Box!


10 Minute Makeup Box

Altheans, we know how important your sleep is to you. If we could sleep and magically wake up and appear in our office or school looking fresh and put together, that would be a dream come through! Until then, we’ll have Althea’s 10 Minute Makeup Box as our secret to get us through the morning. Specially curated with multitasking products, this box is made for those of us who wants to catch our Z’s and still look great for the rest of the day. Here’s a video on the beauty breakdown of this box!


Head To Toe Box

Beauty isn’t limited to just our faces, the rest of us need some TLC too! Althea’s Head To Toe Box is filled with specially curated products to ensure your hair, face, body and feet are taken care of so you’ll be the whole gorgeous package and nothing less. This box contains 8 products that will have you looking as good as you feel (you can thank us later). Here’s a video on the beauty breakdown of Althea’s Head To Toe Box!


Green & Yellow Box

Spring’s abloom, and all is green and yellow-gold on this side of Althealand! Springtime brings fresh, supple complexions that are just ready to bask in the glory of flowers and sunshine, and Althea has specially curated a box featuring some green and yellow products to help you do just that. Containing 7 full-sized products, these items will help take your skin from blah to TA-DA in no time. Here’s a video on the beauty breakdown on the Green & Yellow Box!


Beauty Tool Box

While we tend to give credit to the products that create our flawless complexion, we can’t forget to acknowledge the tools that help us along the way too! This special edition Beauty Tool Box from Althea is packed full of beauty helpers (and a couple of beauty products too) to help you achieve gorgeous skin from the first to the last step. Here’s a video on the beauty breakdown on the Beauty Tool Box!


MD's Pick Box

One of the biggest questions we always get here at Althealand is: “What should I buy from Althea?”. We know what it’s like to want to know what’s good and put our money to good spending, so we’ve gone straight to the source and asked our merchandiser (or MD, for short) for her favorite K-Beauty gems and put them all into one convenient Althea box. Here’s a video on the beauty breakdown of the MD’s Pick Box!


มันก็จะราคาเบา ๆ หน่อยอ่ะ รวมพาเลทแต่งตาสายเกาจ๋าราคาไม่เกิน 500 บาท

เทรนด์การแต่งหน้าที่กำลังฮิตอยู่ขนาดนี้แน่นอนเลยว่าอันดับแรกที่หลายคนคิดถึงนั้นก็คือ การแต่งหน้าสาย ฝ. หรือสาวเนตไอดอลฝรั่ง ที่จะเห็นได้ทั่วไปตามอินสตาแกรมซึ่งการแต่งหน้าสาย ฝ. นี้จะมีเอกลักษณ์ที่แตกต่างจากการแต่งหน้าแบบอื่น ๆ นั้นก็คือ คิ้วโก่ง คมชัดและเข้ม บวกกับขนตาที่หนา การเฉดดิ้งและไฮไลท์ที่สามารถเห็นได้ชัด และที่สำคัญสีลิปสติกนั้นต้องมีความเข้มหรืออาจจะเป็นโทนสีนู้ดก็ได้ ซึ่งแน่นอนว่าการแต่งหน้าแบบสาย ฝ. นั้นอาจจะไม่เหมาะสำหรับการแต่งหน้าแบบ Everyday Makeup หรือแต่งหน้าในชีวิตประจำวันของสาวไทยซักเท่าไหร่ เพราะนอกจากจะใช้เวลาค่อนข้างนานแล้ว การแต่งหน้าสาย ฝ. แบบนี้นั้นอาจจะเหมาะสำหรับการแต่งหน้าออกงานหรือการแต่งหน้าในวันพิเศษหรืออีเว้นสำคัญ ๆ มากกว่า 


W.Lab Water Holic Lipstick

As avid lipstick junkies, no look is completed without a swipe of color on our pouts. While we usually opt for big, bold color, this can sometimes come at the cost of dry, chapped lips. W.Lab’s Water Holic Lipsticks offer the best of both worlds by combining a winning cocktail of pigmented saturation and a hydrating formula that perfectly complements just about any look.


Romantic Box

Sure, it’s not Valentine’s day, but that doesn’t mean you can’t have a little romance in your life! Spice up those date nights with these lovely products that are specially curated from Althea to help you get your spark back, making you look gorgeous and feel confident when you’re out with your special one. From skincare to makeup prep, Althea’s Romantic Box is just the thing to help you put your best self forward (so you’ll have one less thing worry about while you’re nervous for your date!). Here’s a video on the beauty breakdown of this box!


Pore Care Box

If you’ve got oily skin, you know that your skin problems stem from your pores. Humidity and dirt don’t help the situation, and you find yourself scrambling for solutions to wits end. Althea’s here to help you solve your pore-related problems with the Pore Care Box! Containing 9 products, this box contains specially curated products to whip those pores into shape for a fresh, smooth complexion. Here’s a video on the beauty breakdown of this box!


Anti-Pollution Box

For us city lovers, one of the least talked about problems for the skin is pollution. Dirt, impurities and other nasty particles can find their way into our pores, causing them to break out and spoil the texture of our skin or leave us with red, splotchy patches. Althea’s come up with a specially curated box to help you fight the nasties with its Anti Pollution Box that’s made with 7 full-sized, skin-protecting products. Here’s a video on the beauty breakdown of this box!


Perfect Cover Box

Let’s be real: this box is not for the faint-hearted and au naturale lovers. We’re talking about full coverage that gives you a flawless finish and nothing less. Althea’s Perfect Cover Box is made just for that, offering specially curated items that take your look from drab to fab with a look that’s made to last. This box comes with 6 full-sized products and contains products that’ll leave you with a look as good as it wears on the skin. Here’s a video on the beauty breakdown of this box!


Interview with Alexio Yeoh

Meet Alexio Yeoh from Alexio Yeoh Designs!

Hello Altheans! Today we would like to introduce you guys to photographer extraordinaire and all time cool guy Alexio Yeoh from Malaysia. A fashion photographer and a beauty lover, Alexio was the resident photographer for Miss Universe Malaysia 2015. He has photographed numerous celebrities and his photographs have graced the covers and pages of several magazines. We decided to sit down with him for an all exclusive interview here on the Althea Blog. Wanna know what makes this Fasyiyion Fetogrefur tick? Read on!


Show Off April 2017 Winners

Annyeong, Altheans! The result for Althea Korea Instagram contest: Show Off for April 2017 is here. We've gone through the new sharings from last month on the hashtag #altheakorea and the Pixies have picked out these 5 lucky Altheans to win a surprise credits from us! Congratulations to:

Mermaid's Makeup Must-haves (Budget friendly!)

Spending a lot of time under the sea has given me the opportunity to try out different products, as well as deduce which ones I absolutely adore, taking me from floppy blobfish to sea siren in just a few steps. These budget-friendly items are some of the products that no K-Beauty lover should ever go without (myself included) if you wanna go from drab to fab!
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