Althea's Petal Velvet Powder

Altheans, we have a confession to make: we've been working on something top secret and had to hide it from you. But the time has finally come, and we're so excited and glad to be able to finally share this with you! Are you ready? Here it is! Althea is coming out with our own brand of beauty products to add to your Althea experience. To start off the collection with a bang, the first product we're unveiling is the Petal Velvet Powder!

Althea's beauty philosophy is self-explanatory: simple perfection. We've picked out the best fundamental ingredients that work to give the skin a flawless look without the extra and unnecessary (expensive) frills. It's about time we went back to basics using products that you know would work for a perfected complexion, and lucky for you, our Petal Velvet Powder does just that!

Althea's Petal Velvet Powder is inspired by the Althea flower from Korea. From the scent to the look to the texture of the petals, we wanted to embody that delicacy and goodness in our powder. This loose powder is a translucent one with a silky finish, leaving the skin feeling soft and smooth to the touch, just like flower petals. Its formula is a hydrating one that keeps the skin feeling plump all day, while its micro particles work to blur pores, hide imperfections and control sebum. 

The key ingredient of this powder is Althea seed oil extract that creates a hydrating and protecting barrier for the vitality of the skin. This helps to shield, brighten and keep the skin oil-free as you go about your day without drying it out. This setting powder is suitable for all skin types and it's made with a mild floral scent that soothes the senses too.

How to use:

Using the puff provided or a powder brush, pick up some product and gently sweep onto the skin. Use on top of base makeup to set it, or wear alone for a fresh, shine-free look.

Not only will Althea's Petal Velvet Powder look fabulous on your skin, its also non-comedogenic so it won't irritate or cause sensitivities too. This product is also cruelty-free, so no cute furry animals were harmed in the process of making this powder (yay!).

We're absolutely thrilled that we get to share this with you guys and can't thank you enough for your support and love that has made this possible. The Petal Velvet Powder is available exclusively on Althea's site, so be sure to check that out. What do you guys think of our very own Petal Velvet Powder? Are you guys excited to try this out? Let us know in the comments down below!