Ingredient Highlight: Niacinamide

All about Niacinamide

One of K-beauty's star ingredients, Niacinamide is a common ingredient that can do wonders for your skin. In this post, we will be sharing all about the benefits and effects of Niacinamide, as well as our top product recommendations!


Althea X Rose De Jardin Giveaway

Althea Korea x Rose De Jardin

Inner healing, love, attraction, and peace, the rose quartz gemstone is said to bring you positive vibes during troubled times. For International Women's Day, Althea is proud to collaborate with @jardin_beautyofficial to giveaway 10 Rose Quartz Face Roller worth $40/each so you can beautiful 💖This is an international contest so as long you're our registered member and are within our delivery routes, we'll be able to ship the prize 🛩

Made from 100% natural Brazilian gemstone ✨ Use this as a guasa tool with your oils and beauty creams to improve blood circulation, firming, and cooling down your skin. Its dual-ended gemstones fit every face contour and area to complete your #selflove session.

Massaging is a great way to keep both your face and body in check. It helps remove unwanted knots caused by stress and keeps the blood flowing for better circulation. This aesthetically pleasing duo is made from natural Brazillian rose quartz that’s cool on the skin and is rich in minerals. The Face Roller helps to firm up saggy skin and improve product absorption, while the Angel Wing (coming real soon!) can be used for gua sha, a traditional massaging method that helps detox the body for better living.

Magical tip: To harness the power of rose quartz, make a wish each time you use it!

How To Join? 🔮
1. Follow @altheakorea @jardin_beautyofficial on Instagram
2. Like + share this post on your Instagram story
3. Make a wish + tag a friend when you leave a comment on the post 🌟

e.g: I wish to find my love this year @jardin_beautyofficial pls help make it come true!

Terms & Conditions apply:
1. Contest open to all Althea members with a legitimate IG account from 24/3/2021 - 8/3/2021.
2. Instagram accounts created solely to enter the giveaway contests will be forfeited.
3. Multiple entries allowed but only one winner per account will be selected.
4. Incomplete entries will be forfeited. 
5. The judge's decision is final. Winning results will be announced on Althea's blog.
6. Winners will be contacted via IG direct message. Failure to respond within 7 days will be forfeited.
7. Prizes will be shipped to the winner's country available under
8. Prizes are not transferable or exchangeable for cash. In the event the prize is not available, Althea will replace it with an equal or appropriate prize.
9. Althea reserves the right to amend the terms & conditions set herein without prior notification.
10. This contest is not affiliated with Instagram.


New on Althea: Laneige Perfect Renew Range

Laneige's Perfect Renew Range *NEW*

Laneige is well known for its hydrating range of products, especially the cult-fave Water Sleeping Mask and Lip Sleeping Mask. 
With anti-aging and skin-renewal in-focus, Laniege has recently revamped its selection of anti-aging products with the new Perfect Renew Range which is now available on Althea with direct shipping from Korea! 

Laneige's best-sellers available on Althea at the best prices

Laneige Perfect Renew anti-aging range

Laneige has recently discovered that the secret of lively and perfect younger skin is our “Youth Triangle”. A "Youth Triangle" is an epidermal structure in the shape of small triangles that is only found on the surface of young and healthy skin, is characterized as smaller and denser as the skin is younger.

the "Youth Triangle"

An easy way to notice whether your skin is starting to lose its "Youth Triangle" over time is when you notice that your skin seems to lose its radiance or if you start seeing fine lines.

The all-new Perfect Youth Range aims to reclaim your "Youth Triangle" and features three main ingredients that aim to improve the 5 signs of aging (wrinkles, elasticity, radiance, moisture, texture) in just 7 days:

Extracted and concentrated from the root of wild butterfly ginger, this skin energy revitalizer helps regenerate healthier-looking skin

Purity 90% French peptide 'Tri-Peptide'
Pro-collagen (also known as the mother of collagen) is an anti-aging protein that was created in France with 90% purity. It helps to improve the skin's firmness and elasticity to reduce the visible signs of aging

Anti-oxidant bomb 'Berry Complex'
A mix of ingredients containing Acai berry and Acerola extracts, this anti-oxidant bomb contains 4X stronger anti-oxidant effect than Vitamin C

Perfect Renew Youth Skin Refiner

A functional Toner that is used as the first step in your skincare routine after cleansing, this refiner/toner cares & nourishes the skin deeply, making skin's texture firm and smooth. Containing betaine, a modified amino acid, it is quickly absorbed into the skin, leave the skin moist and supple.

Perfect Renew Youth Regenerator

Backed by 25-year skin science, Laneige's No.1 anti-aging serum contains a powerful ingredient, helps to increase skin elasticity and skin radiance, providing denser and tighter "Youth Triangles" in 8 weeks. Apply this product after the refiner, taking an appropriate amount and applying it gently front the center of your face, patting it in gently for maximum penetration.

Perfect Renew Youth Emulsion

Perfect for use in the day (especially in hotter climates), this emulsion contains sunflower seed oil rich in essential fatty acid nourishes the skin, making it soft and supple.

Perfect Renew Youth Regenerating Cream

The latest version of Laneige's Perfect Renew Youth range, this product is a total anti-aging functional cream that reduces the signs of early aging to make skin firm and smooth. This anti-aging cream also contains yarrow extract which can fortify skin's moisturizing barriers and sugarcane-derived squalene which can nourish the skin.

Perfect Renew Youth Regenerating Eye Cream

An intensive moisturizing eye cream with anti-wrinkle and anti-aging effects, this eye cream contains panthenol to protects the delicate skin around the eyes, leaving it fully nourished and resilient by fortifying skin's moisture barriers. What we love about this is that this eye cream makes the skin texture around the eyes smooth and lively!

Unleash your HD Skin and check our Laneige's newly upgraded Laniege Perfect Renew range on


ETUDE HOUSE x HERSHEY'S Collaboration Edition

Etude X Hershey's Kisses collection

If you fell in love with Etude House's collaboration with Hershey's Chocolate play color eyes mini then you're in for a delicious treat! Etude House has just released another collaboration with Hershey's but this time inspired by the conical chocolate kisses we came to know and love! Just in time for Valentine's Day as well as the palettes roll out in February all over the world.

If your country isn't getting these releases, then cheer up because they're available right here on Althea and we shipped globally to over 200 countries via (international site). For Malaysia, Philippines, Singapore, Indonesia please visit and select your country tunnel to start shopping!


K-beauty Picks for the Lunar New Year

K-beauty Picks for the Lunar New Year

The Year of the Metal Ox is upon us! Most of us are staying safe at home during this festive season. To spread a bit of self-love and to usher in the Lunar New Year, we thought we'd share with our Altheans some of our Lunar New Year skincare picks, curated for both the day and night!

Including best-sellers, cult-faves, and new drops, check out our curation below!


Let's Kiss with Althea

Let's Kiss with Althea 💋

With Valentine's Day just around the corner, we have teamed up with @etudeofficial to send you kisses right from Korea to your doorsteps! Looking for extra love with 10 makeupnistas who does makeup videos on their gram! We want to see some TikTok going on! The shades will be sent randomly to reviewers to makeup! 💄

Etude X Hershey's Kisses collection will be available
this 8th Feb (Mon) on 🛒 

quad-eyeshadow palettes & chocolate mousse tints

Almond Chocolate is a gold palette with golden browns
matching with a deep red-brown mousse tint

Milk Chocolate is a silver palette with classic browns
matching with a neutral muted red mousse tint

Special Dark a red palette with rose-toned browns
matching with a warm muted red mousse tint

The Etude X Hershey's Kisses Play Color Eyes Collection features 3 deliciously scented shades inspired by the popular Hershey's Kisses con-shape chocolates in Milk Chocolate, Almond Chocolate and Special Dark. Each 4-quad eyeshadow palette comes with a perfect mix of wearable browns in matte, shimmer, and glitter. Eyeshadow brush is not included!

  • White Chocolate
    Featuring soft and creamy colors that resemble milk chocolate; for both warm and cool skin tones
  • Almond Chocolate
    A trendy color with the rich aroma of almond chocolate; for warm skin tone

  • Special Dark
    Neutral rosy tone with elegant deep brown shades of dark chocolate; for neutral skin tone

The Etude X Hershey's Kisses Choco Mousse Tints are deliciously velvety with natural colors of red inspired by the chocolates themselves. Each lip-smacking tint comes as deliciously soft like real chocolate mousse. It contains shea butter and Vitamin E to nourish and hydrate your chapped lips. 

  • Milk Chocolate
    Creamy milk chocolate with marshmallows in a hot chocolate drink
    Neutral tone – Summer / Fall – Mute

  • Almond Chocolate
    Warm red brown chocolate with toasted ground almonds
    Warm tone – Fall – Deep

  • Special Dark
    Rosy brown chocolate with concentrated cacao
    Warm tone – Fall – Mute 

For our reviewers, we will be randomly selecting shades to send over to be reviewed in your makeup video! Do give a flying kiss to Althea in the video if you can! *giggles* 💋

** How To Apply? **
  1. Follow @altheakorea @etudeofficial
  2. Like and share this post on your story and tag us @altheakorea
  3. Leave a comment on which colors you love!
  4. Apply here
Event Information:
1. Open to all Althea members with a legitimate Instagram account from 4th - 8th Feb 2021.
2. Instagram accounts created solely to enter the event will be disqualified.
3. Private Instagram accounts not eligible.
4. Read, understand and agree to the terms and conditions to submit your application form.
5. Beauty reviewers will be contacted via email. Failure to respond within 7 days will be forfeited.
6. Althea will ship to the reviewer's country available under
7. Reviewers will be responsible for the customs duty/tax imposed by their country.
8. Reviewers will receive an email guide on how to share their reviews.
9. Althea reserves the right to amend the terms & conditions set herein without prior notification.
10. This event is not affiliated with Instagram.

Legitimate: Not a bot, not illegal in any way, does not break any Instagram community rules, are not made for fraud, solely for gaining sponsored products/prizes, or is a new/inactive account made just to join a contest. If your account is private, and should we not be able to verify your legitimacy and your entry will be disqualified.


In-Sync Skincare with Itfer

In-Sync Skincare with Itfer

There's a new it-brand in town, and we're totally in love! Discover Itfer, a brand you can trust to have healthy, radiant skin!

Formulated using powerful and skin-loving natural ingredients like hibiscus, edelweiss, and mugwort extract, Itfer products do not contain any artificial chemicals. Instead, they use the power of nature to make your skin happy, fresh, and healthy!

Simple and minimalist, this brand minimizes skincare steps by having multi-purpose products, perfect for those on-the-go or who lead a busy lifestyle.

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