Ingredient Highlight: Niacinamide

All about Niacinamide

One of K-beauty's star ingredients, Niacinamide is a common ingredient that can do wonders for your skin. In this post, we will be sharing all about the benefits and effects of Niacinamide, as well as our top product recommendations!

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Althea X Rose De Jardin Giveaway


Althea Korea x Rose De Jardin

Inner healing, love, attraction, and peace, the rose quartz gemstone is said to bring you positive vibes during troubled times. For International Women's Day, Althea is proud to collaborate with @jardin_beautyofficial to giveaway 10 Rose Quartz Face Roller worth $40/each so you can beautiful 💖This is an international contest so as long you're our registered member and are within our delivery routes, we'll be able to ship the prize 🛩

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New on Althea: Laneige Perfect Renew Range

Laneige's Perfect Renew Range *NEW*

Laneige is well known for its hydrating range of products, especially the cult-fave Water Sleeping Mask and Lip Sleeping Mask. 
With anti-aging and skin-renewal in-focus, Laniege has recently revamped its selection of anti-aging products with the new Perfect Renew Range which is now available on Althea with direct shipping from Korea! 

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ETUDE HOUSE x HERSHEY'S Collaboration Edition

Etude X Hershey's Kisses collection

Super love the Etude House's collaboration with Hershey's Chocolate? Then you're in for a delicious treat! Etude House has just released another collaboration with Hershey's but this time inspired by the conical chocolate kisses we came to know and love! Just in time for Valentine's Day as well as the palettes roll out in February all over the world.

If your country isn't getting these releases, then cheer up because they're available right here on Althea and we shipped globally to over 200 countries via us.althea.kr (international site). For Malaysia, Philippines, Singapore, Indonesia please visit www.althea.kr and select your country tunnel to start shopping!

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K-beauty Picks for the Lunar New Year

K-beauty Picks for the Lunar New Year

The Year of the Metal Ox is upon us! Most of us are staying safe at home during this festive season. To spread a bit of self-love and to usher in the Lunar New Year, we thought we'd share with our Altheans some of our Lunar New Year skincare picks, curated for both the day and night!

Including best-sellers, cult-faves, and new drops, check out our curation below!

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Let's Kiss with Althea


Let's Kiss with Althea 💋

With Valentine's Day just around the corner, we have teamed up with @etudeofficial to send you kisses right from Korea to your doorsteps! Looking for extra love with 10 makeupnistas who does makeup videos on their gram! We want to see some TikTok going on! The shades will be sent randomly to reviewers to makeup! 💄

Etude X Hershey's Kisses collection will be available
this 8th Feb (Mon) on www.althea.kr 🛒 

quad-eyeshadow palettes & chocolate mousse tints

Almond Chocolate is a gold palette with golden browns
matching with a deep red-brown mousse tint

Milk Chocolate is a silver palette with classic browns
matching with a neutral muted red mousse tint


Special Dark a red palette with rose-toned browns
matching with a warm muted red mousse tint

The Etude X Hershey's Kisses Play Color Eyes Collection features 3 deliciously scented shades inspired by the popular Hershey's Kisses con-shape chocolates in Milk Chocolate, Almond Chocolate and Special Dark. Each 4-quad eyeshadow palette comes with a perfect mix of wearable browns in matte, shimmer, and glitter. Eyeshadow brush is not included!

  • White Chocolate
    Featuring soft and creamy colors that resemble milk chocolate; for both warm and cool skin tones
  • Almond Chocolate
    A trendy color with the rich aroma of almond chocolate; for warm skin tone

  • Special Dark
    Neutral rosy tone with elegant deep brown shades of dark chocolate; for neutral skin tone

The Etude X Hershey's Kisses Choco Mousse Tints are deliciously velvety with natural colors of red inspired by the chocolates themselves. Each lip-smacking tint comes as deliciously soft like real chocolate mousse. It contains shea butter and Vitamin E to nourish and hydrate your chapped lips. 

  • Milk Chocolate
    Creamy milk chocolate with marshmallows in a hot chocolate drink
    Neutral tone – Summer / Fall – Mute

  • Almond Chocolate
    Warm red brown chocolate with toasted ground almonds
    Warm tone – Fall – Deep

  • Special Dark
    Rosy brown chocolate with concentrated cacao
    Warm tone – Fall – Mute 

For our reviewers, we will be randomly selecting shades to send over to be reviewed in your makeup video! Do give a flying kiss to Althea in the video if you can! *giggles* 💋


** How To Apply? **
  1. Follow @altheakorea @etudeofficial
  2. Like and share this post on your story and tag us @altheakorea
  3. Leave a comment on which colors you love!
  4. Apply here http://bit.ly/AltheaHersheysKisses
Event Information:
1. Open to all Althea members with a legitimate Instagram account from 4th - 8th Feb 2021.
2. Instagram accounts created solely to enter the event will be disqualified.
3. Private Instagram accounts not eligible.
4. Read, understand and agree to the terms and conditions to submit your application form.
5. Beauty reviewers will be contacted via email. Failure to respond within 7 days will be forfeited.
6. Althea will ship to the reviewer's country available under www.althea.kr.
7. Reviewers will be responsible for the customs duty/tax imposed by their country.
8. Reviewers will receive an email guide on how to share their reviews.
9. Althea reserves the right to amend the terms & conditions set herein without prior notification.
10. This event is not affiliated with Instagram.

Legitimate: Not a bot, not illegal in any way, does not break any Instagram community rules, are not made for fraud, solely for gaining sponsored products/prizes, or is a new/inactive account made just to join a contest. If your account is private, and should we not be able to verify your legitimacy and your entry will be disqualified.

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In-Sync Skincare with Itfer


In-Sync Skincare with Itfer

There's a new it-brand in town, and we're totally in love! Discover Itfer, a brand you can trust to have healthy, radiant skin!

Formulated using powerful and skin-loving natural ingredients like hibiscus, edelweiss, and mugwort extract, Itfer products do not contain any artificial chemicals. Instead, they use the power of nature to make your skin happy, fresh, and healthy!

Simple and minimalist, this brand minimizes skincare steps by having multi-purpose products, perfect for those on-the-go or who lead a busy lifestyle.

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