Interview with Zehan Ilyana

Hello My Name is Zehan of @skincarerants

In conjunction with International Women's Day, we want to celebrate all things beautiful in life. Whether it be a desk full of beauty products, making your favorite cup of drink, and journaling in your diary, self-love should come first don't you agree? ๐Ÿง

But a bit of ranting is okay once a while no? let loose and share your thoughts! And when it comes to ranting about beauty, no one does it better than our Angel from Malaysia! With her whimsical charms and aesthetics, this beauty reviewer also loves everything that life gives to us. She even makes pouring ice cold milk coffee ๐Ÿน, so very therapeutic. The ASMR we ๐Ÿ˜it! Check out her other feed here where she does a variety of drink recipes you can do at home.

She's also a jewelry maker on her personal feed zehanilyana ๐Ÿ’–

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Interview with Rika Bajacan

Hello My Name is Rika of @rikatrinaaa

Last Christmas, Althea approached one of our Althea Angels in Cabuyao, Laguna (Philippines) to carry out an important mission to spread Christmas cheer to the front liners and essential workers. It was a heart-warming collaboration with her, our ambassador which involved groundwork and dedication to give out a million peso worth of Kbeauty products from Althea.

A strong single mother of two, Rika not only showed perseverance and strength in her life but also knew what kindness meant for many. As such we didn't bat our eyelashes when we approached her on this "surprise" project together. 

From collecting thousands of products, moving them, and packing each Althea box filled with 6 - 10 items. She went out her way just before Christmas to give 200 gift boxes on the streets and hospitals. Such an act of kindness from our Angel Rika is one of the reasons we interviewed her for our International Woman's Day article.  Thank you, Rika from all of us at Althea Korea ๐Ÿ’–

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New on Althea: Innisfree Brightening Pore Line

Innisfree's Brightening Pore Line *NEW*

Bringing the powers of Korean nature to the world, Innisfree is well known for using ingredients found or grown on Jeju Island. From their best-selling Green Tea range (harvested from the green tea fields of south Jeju) to the trusty Jeju Volcanic range (featuring volcanic clay from Jeju's Super Volcanic Clusters), Jeju Island is a magical place filled with beauty. The latest Brightening Pore line from Innisfree features Hallabong (also known as Jeju Citrus) harvested on the northeastern side of the island.

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Interview with Bubbly Vivi

Hello My Name is Vivian of @bubbly.vivi

Who would have thought a cosplayer would actually be a sweet but feisty young lady from a suburban town in Malaysia? We first got to know her when she started out reviewing beauty products from Althea and that her passion is so great, she would travel all the way from Perak to the city to attend one of our beauty workshops. 

With her love of reviewing skincare products, she has started an Instagram channel dedicated to sharing reviews and content that she creates. We have seen her style changed from the time we stalked her, and we love how she continues to improve with her self-taught skills and improvement workshops such as the one she attended in the city. 

Such passion and dedication to beauty are why we would love to interview her for our International Women's Day month. Secretly, we hope to see her cosplay more when she reviews beauty products!

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Different Types of Hyaluronic Acid





Today, we'll be sharing all about Hyaluronic Acid and the products with Hyaluronic Acid that K-beauty lovers love!

First of all, what is Hyaluronic Acid? Hyaluronic acid is a naturally occurring branched carbohydrate or sugar found throughout our body’s connective tissue. In skincare, there are different types of hyaluronic acid that can be used in cosmetic formulations.

Although its name contains the word “acid”, Hyaluronic Acid does not exfoliate the skin like AHA or BHA, so it mixes well with others and is safe for sensitive skin.

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Interview with Nida Ahmed

Hello My Name is Nida Ahmed of @nidahmed

Hailing from Pakistan, this drop-dead gorgeous woman is a force to be reckoned with. This self-taught makeup artist also advocates plus-size beauty and exudes confidence in everything she does. With her bold, eccentric makeup tutorial videos on her Instagram channel, she has garnered an international following of over 50k (and still growing) Congratulations Nida!

Today we had the pleasure of interviewing this fine lady for our International Women's Day month to get to know her more and show how she turns herself into a work of art. 

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How to use Vitamin C Products

How to use Vitamin C Products

Today, we'll be sharing all about how to use Vitamin C the yummiest ingredient that K-beauty lovers love!

When you think of Vitamin C, the first image to come up in your mind might be that of citrus fruits, but there's more to Vitamin C! To put it simply, Vitamin C is a naturally occurring antioxidant found in our skin. It helps to protect us from UV photo-damage, increases collagen production, and helps to reduces hyperpigmentation.

As we age, our production of Vitamin C starts to decline. It's important to include and incorporate skincare products with Vitamin C into your skincare routine to make up for this natural decline. When applied directly to the skin, Vitamin C can help increase collagen production, helping to strengthen the skin's barrier. It also increases your ability to fight free radicals, protecting your skin from cell damage and premature aging.

The most popular function of Vitamin C is, of course, brightening the skin. Hyperpigmentation (including sun spots, age spots, and melasma) occurs when melanin is overproduced in certain areas of the skin. It can also happen in areas where acne has healed. Vitamin C application has been shown to help reduce melanin production, and can even help fade dark spots and lead to a more even-toned complexion.

While all this sounds amazing, we suggest not applying raw citrus slices on your face! When you DIY, it may not be safe as there is no control over the quality & it's not as efficient. The Vitamin C (or Ascorbic Acid) that's present in skincare products has already been chemically altered, absorbing into our skin in a more efficient way and safely delivering its efficacies.

So when should you apply Vitamin C? We recommend incorporating it in both your day and night skincare routines.

Vitamin C has photoprotective properties and staves off oxidative stress from the free radicals we meet throughout our day. During the day, Vitamin C helps to fight radicals like smoke, pollution, and other nasty particles. Always use Vitamin C during the day with SPF. Your sun sensitivity may increase with just Vitamin C alone, but when paired with SPF, the two work together to boost the skin's protection from damage. Vitamin C’s protection and free radical-fighting prowess eventually wear off, but it is not easily wiped off or washed away like SPF. You can build up a reservoir in your skin by applying every eight hours, and it’s actually been found that topical vitamin C is best applied after exposure to UV light and not prior.

Finally, you may have heard of Vitamin C's oxidation. Vitamin C is usually difficult to formulate as it is prone to oxidation, and once it has oxidized, the Vitamin C is no longer effective. It's best to store your Vitamin C products (like serums) in a cool, dry space, away from heat and sunlight.

Now that you've learned more about this cult-fave ingredient, here are some of our recommended products with Vitamin C that you can incorporate into your routine (all of which are available on Althea at the best prices):


SOME BY MI
Galactomyces Pure Vitamin C Glow Toner
TONER

This nourishing toner contains galactomyces ferment to firm up and reduce fine lines, as well as vitamin C to brighten dullness and dark spots. It also has a moisturizing mix of plant-based ingredients that adds a radiant glow to the complexion, leaving it bright and bouncy to the touch!



A'BLOOM
Sparkle-Me-Bright Brightening Lemon Lime Mask
SHEET MASK

A tried and tested favourite, this brightening mask clarifies and brighten dull skin to unveil the natural glow from within. The double dose of Vitamin C from lemon and lime extracts banishes dark spots and green tea boosts brightening while calming skin. This yummy mask also contains Green tea extract (keeping the skin protected and moisturized) & Hyaluronic acid (a humectant that attracts moisture to the skin).



DEAR, KLAIRS
Freshly Juiced Vitamin Drop
SERUM

A top pick in the K-beauty world, this award-winning serum is packed with pure vitamin C extract. This gentle concentrate effectively brightens the skin from within, ensuring you're left with a radiant complexion without irritation. It comes with 5% ascorbic acid to lightly exfoliate away dead skin cell buildup, evening out the skin's texture. The result? Smooth, bright skin that's ready to take on the world!


GOODAL
Green Tangerine Vita C Dark Spot Serum
SERUM

Sure, we've seen orange tangerines, but did you know that green tangerines are good for you too? Another favourite of ours, Goodal uses 70% of this star ingredient in their Green Tangerine Vita C range to moisturize, brighten and add radiance to the skin. The Dark Spot Serum is a concentrate that absorbs quickly into the skin without greasiness, targeting dark spots and blemishes for an even, bright complexion.


LANEIGE
Radian-C Cream (30ml)
MOISTURIZER

A newly released cream that has been highly rated and reviewed, this cream is a deep hydrating Vitamin C cream that functions to brighten micro-dark spots with its powerful Radian-C Super Blend formulation. Enriched with vitamins C and E, that visibly brightens your skin in as little as three days. Hypoallergenic and non-comedogenic, this moisturizer is also powered by 8.5 percent vitamin C to visibly address dullness due to dark and ultra-fine spots.

Unleash your brightest skin today and check out our Vitamin C products on www.althea.kr today.

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Let's Solve with Althea

Let's Solve with Althea ๐Ÿ”Ž

We are so happy to announce this month's collaborator is with a new skincare brand called itfer from Korea. They're a skin-friendly brand focusing on solutions for your skin so they can be happy, fresh, and healthy (think sensitive, acne-prone, troubled, and aging concerns). This is where itfer will come in with their products specially formulated using natural, powerful, skin-loving ingredients like hibiscus, edelweiss, mugwort extracts. Artificial chemicals are a no-no here!

Currently, their range of products fits into any skincare regime as they have developed a set of products catered to your K-Beauty steps! From cleansing to toning, day or night plus three different kinds of serum that you could use together or on its own depending on your skin concerns! 

And you know we love serums. They're the skin-detectives must-haves! 

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Women’s Day Picks with Some By Mi


With Women's Day just around the corner, we thought we would highlight products from Some By Mi, a female-owned brand that has become a fave of K-beauty lovers all around the world in the past few years.

Owned by CEO Lee Ji Eun, Some By Mi was born from a rising trend and growing demand for natural, organic, and vegan beauty. The name of the brand comes from the words “something” and “by a miracle”, combined with “mi,” meaning “beauty” in Korean.
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