Althea Turns 5 Birthday Facebook Contest Winners


Althea X secretKey Instagram Contest

Althea x secretKey Instagram Contest
16th - 31st July 2020

Thanks to our rainbowful 🌈 friends from Secret Key we were able to host this giveaway for our fans to win fabulous KBeauty prizes shipped all the way from South Korea to your doorsteps! This is a lucky draw so increase your chances by leaving comments with cute 🐌 emoji and tag a KBeauty friend you know who'd like to join too! 👧👧👧

The Fabulous Prizes 🏆

Premium Black Snail Set Grand Prizes worth $101 each. Each grand prize contains 3 full-size premium anti-aging skincare products for you to stay boink-boink! Made with 80% black snail mucus from African black snail (10 times the size of normal snails). Their mucus is packed with natural ingredients including protein, collagen, elastin, glycolic acid, and chondroitin. These ingredients help prevent aging of the skin and improve electricity and moisture of the skin.

Step 1: Black Snail Original Essence 150ml
A boosting essence delivers nourishment and moisture to the skin at the 1st step of the skincare routine.

Step 2: Black Snail Original Ampoule 50ml
Ultra-rich and intensive nourishing ampoule delivers skin elasticity and firmness.

Step 3: Black Snail Original Cream 50g 
A cutting-edge moisturizer delivering intensive hydration deeply into the skin while brightening dull skin.

Lucky Draw Prizes worth $15.65/each

If you don't win the grand prize don't worry! You'll still be pretty lucky to win one of the 30 Stay Safe Stay Happy Lucky Draw Prizes 👏 Premium Hand Clean Gel worth $15.65 each 💧Each box comes with 3ml x 30 sachets so you can stay safe anywhere, anytime with this powerful hand clean gel from Secret Key 

How To Join:
  1. Follow @altheakorea & like the contest post
  2. Leave a comment with a snail 🐌emoji and tag a K-Beauty friend who might like this!
    * Multiple entries allowed but only one winner per account will be chosen!
🔥 Increase your chances by sharing this on your IG story & tag us!

Terms & Conditions apply:
1. Contest open to all Althea members with a legitimate IG account from July 16th - 31st, 2020.
2. Instagram accounts created solely to enter the giveaway contests will be forfeited.
3. Multiple entries allowed but only one winner per account will be selected.
4. Incomplete entries will be forfeited. 
5. The judge's decision is final. Winning results will be announced on Althea's blog.
6. Winners will be contacted via IG direct message. Failure to respond within 7 days will be forfeited.
7. Prizes will be shipped to the winner's country available under
8. Prizes are not transferable or exchangeable for cash. In the event the prize is not available, Althea will replace it with an equal or appropriate prize.
9. Althea reserves the right to amend the terms & conditions set herein without prior notification.
10. This contest is not affiliated with Instagram.


Althea Turns 5 Birthday Highlights

it's our birthYAY!

Watch out for all these magical happenings during our birthday month. We have prepared so many fun things for our fans around the world to celebrate with us! You can check out our special birthday page at the top of website #ALTHEATURNS5 to see what promotions are in store for you this month!

sneak peek at the amazing promotions this month

Althea Rainbow Box available in three sizes

Our limited edition birthday box is back and this time it's in colorful pastel rays of the rainbow! It comes with sprinkles of magical stars so that all your wishes would come true too! You'll also have your very own rainbow to keep via our free rainbow DIY sheet and cute stickers release every week for the first 1,000 customers! All these are while stocks last and only for qualifying orders.

What do you mean by qualifying orders?
At Althea, there are two types of packing options. The first is the iconic Althea pink box which comes in three sizes (s, m, and l). The second is the Althea Air which is a protective air bubble pack for single or lesser order items that don't fit the box but needs to be protected from damage during transit.

Orders shipped from Korea to anywhere in the world that Althea covers, must arrive in acceptable conditions so we make sure your orders fit either in the box or the Althea Air. If you get the Althea Air, do know that the air inside is from Korea!
Limited Edition Althea DIY Rainbow
click here to find out what you can do with it!

limited edition stickers released every week

get a free glitter with every purchase made from 29th June
using code "FREEGLITTER" at checkout

Althea Shopping Spree Contest

Our birthday won't be complete with our birthday contest for our shoppers! When you get your rainbow box, don't forget to snap a pic and upload it on your Instagram with the hashtags #AltheaKorea #AltheaTurns5 #AltheaShoppingSpree #SpreadTheMagic and caption why you want to win Althea Shopping Spree!

You could win a year's free shopping, a year's free mask, or a $10 Althea Gift Card (first 100 lucky early bird entries). * Terms and conditions apply. For more information click here.

#AltheaTurns5 Facebook Contest

Don't have Instagram? Don't worry! We are running a share & tag contest on Facebook where 10 lucky winners would stand a chance to win a $50 Althea Gift Card to shop on 🌈 Just visit your Althea country Facebook to join! Althea Malaysia / Althea Singapore / Althea Indonesia / Althea Philippines / Althea USA (Global Page).

top secret contest coming up!

Every week there would be fun things from us so don't forget to visit us, stalk our social media channels and check your emails! You may never know, something magical might happen! Pssssst (whisper) we have an upcoming contest coming up next week on @altheakorea Instagram to win SecretKey prizes worth a total of $1000 💁

Spread The Magic,


Althea DIY Rainbow Card

Althea's DIY Rainbow Card

Today we want to take the time to share a bit more about our #AltheaTurns5 birthday celebration. If you have seen the birthday page on then you know how cute these limited edition boxes are. Every year our birthday boxes are extremely popular and highly sought after! But this year has been challenging and times are hard, so we decided to dedicate our birthday to help cheer everyone up 🌈

We put our thinking hats on and came up with an idea to spread the rainbow of hope through a cheerful positive Rainbow Box and DIY Rainbow Card. 

With each qualifying order made from 29th June onwards, your haul will come in the cutest box ever complete with your very own rainbow at home. The rainbow which is the DIY Rainbow Card comes in A6 paper where you can do-it-yourself by cutting and popping the rainbow out. While stocks last.

What do you mean by qualifying orders?
At Althea, there are two types of packing options. The first is the iconic Althea pink box which comes in three sizes (s, m, and l). The second is the Althea Air which is a protective air bubble pack for single or lesser order items that don't fit the box but needs to be protected from damage during transit.

Orders shipped from Korea to anywhere in the world that Althea covers, must arrive in acceptable conditions so we make sure your orders fit either in the box or the Althea Air. If you get the Althea Air, do know that the air inside is from Korea!

be creative, this is your special rainbow

spread the magic with this rainbow card

We know you love a DIY but here's the catch! We're leaving this up to your imagination to make this your very own rainbow. You can be creative and make it into a wall decoration, a hanging "rainbow catcher", a badge to wear proudly, or as a message or greeting card to cheer someone up (just pop it into an envelope or directly into the mailbox).

Print me out at home! BIGGER A4/A3 size
click here to download me on wetransfer

here are some rainbow ideas for you

spread the magic ideas

the rainbow of hope to cheer someone up

to remind yourself to be happy wherever you are

to show you care and love

With your rainbow card, share how you spread the magic this July on social media. Tag us on IG @altheakorea or Facebook so we can see what you're up to. Who knows, you might make us cry.

Althea Unicorn

P.S: Don't forget to join our #AltheaTurns5 Shopping Spree contest on Instagram. You might stand a chance to shop for free or get free masks for a year! 


Althea Turns 5 Shopping Spree Contest

#AltheaTurns5 Shopping Spree Contest

This year #AltheaTurns5 returns to bring you our coveted birthday 🎂 celebration where we release a limited edition box along with a DIY freebie for qualifying orders made during our birthday month for you to spread the magic! These limited edition boxes are available from 29th June onwards while stocks last only so quick make that order and start spreading the magic! 🌈

Spread The Magic
sending our positive energy all the way from Korea

Limited Edition Althea Rainbow Box + DIY Rainbow Cloud Card
watch out for birthday promotions & freebies in July!
available from 29th June onwards*

DIY Rainbow Card
create your own rainbow to spread the magic
(deco/positivity card/badge/etc)

Now we know this is the new norm (continue 💪 Altheans) so instead of flying our winners to Korea, this year we are flying them right to for a shopping spree. Three (3) lucky shoppers will stand a chance to win an Althea Shopping Spree each to shop on Althea Korea. Yes, you heard us! A shopping spree where you can buy anything you want for up to a year, all on us.

A year's supply of masks for consolation winners!

Even if you don't win a shopping spree from us, you can still be in the running to win our consolation prize = A year's worth of masks to glow like a rainbow! How many masks are we talking about? Fifty (50) pcs randomly picked A'bloom fruit masks shipped to you in the limited edition Althea Rainbow Box + DIY rainbow cloud card + all four (4) stickers!

Shop and be one of our lucky fans to receive the limited edition Althea Rainbow Box.
  1.  Follow @altheakorea on Instagram
  2. Take a picture of your Althea Rainbow Box + your haul. 
  3. Post the pic on your Instagram feed (account setting = public)
  4. Caption why you should win a shopping spree on
  5. Tag @AltheaKorea #AltheaTurns5 #AltheaKorea #AltheaShoppingSpree #SpreadTheMagic 

What do you mean by qualifying orders?
Althea Rainbow Box is available in three (3) sizes but they're only given if your orders need to be pack in a box instead of Althea Air (a protective bubble wrap that protects your single or small order items from being damaged via transit).  The boxes are available for qualifying orders made from 29th June until stocks last.

Do not delete your entry until the contest ends or you will be disqualified from any prizes won. You have until 31st of August 2020 to submit an entry once you receive your Althea Rainbow Box! The best photo entry (impress us) will stand a chance the following prizes:

One (1) Year Althea Shopping Spree worth USD600*

Six (6) Months Althea Shopping Spree worth USD300*

Three (3) Months Althea Shopping Spree worth USD150*

Althea Rainbow Box worth USD50 each x 10 winners*
*Terms and conditions apply.


Early birds who join the contest to spread the magic on Instagram following the contest terms & conditions, will be in the running to win an Althea Gift Card worth USD10! One hundred (100) lucky Altheans will be randomly picked.


Althea Milk Peel Cream Mask by DanXLees

Althea's Milk Peel Clay-to-Foam Exfoliant Mask

Have you tried Althea’s Milk Peel Cream Mask? It’s clay to foam exfoliant and mask (talking about dual personality much). I have been a faithful follower after 1 bottle and have repurchased 3 times. Let’s dive a little bit into the ingredients:

How To Use?

Water (Aqua), Kaolin, Glycerin, Disiloxane, Bentonite, Propanediol, Myristic Acid, Methyl Perfluoroisobutyl Ether, Stearic Acid, Methyl Perfluorobutyl Ether, Potassium Hydroxide, 1,2-Hexanediol, Palmitic Acid, Ethylhexylglycerin, Milk Protein Extract, Disodium EDTA, Gaultheria Procumbens (Wintergreen) Leaf Extract, Gluconolactone, Glycolic Acid, Titanium Dioxide (CI 77891), Fragrance (Parfum), Coumarin*, Hexyl Cinnamal*, Citronellol*

Kaolin and Bentonite

Clays that help absorb excess sebum
Milk Protein Extract

Contains amino acids that help hydrate and soothe the skin
Gaultheria Procumbens (Wintergreen Leaf Extract)

Contains BHA that deeply exfoliate pores and regulate sebum secretion

PHA that gently exfoliates and also acts as an antioxidant
Glycolic Acid
AHA that exfoliates dead skin cells and hydrates
Ingredients & Benefits

In terms of texture, it has a very soft and smooth feel that spreads out easily. Think of softened butter, but 1000 times lighter. It does not have a strong scent and its smell reminds me of baby’s formula. When spread on the skin, it takes about 30 seconds to transform to a foam (imagine unbaked meringue), which you then leave on for 1 to 3 minutes. I usually need and recommend 1-minute max, for those who have sensitive skin. For oilier skin types, you can experiment with longer leave-on time.

After 1 minute, I proceed to rinse the product off and notice that my skin is immediately softer and smoother to touch. Also, my skin does not feel uncomfortably tight as I would with other exfoliants out there. On a scale of 1 to 5 on skin tightness, 1 being least and 5 very tight, I would give this a 1.

texture demonstration

I have been using this product on a daily basis and it did not dry my skin out nor did it irritate my skin. The small bumps that I get on my forehead reduced significantly (in terms of size and quantity) and when I stopped using it, the bumps came back. Also, the blackheads on my nose as well as the pores reduced in appearance and visibility. For the gents, I would strongly recommend you to use it before shaving as it helps reduce ingrown hairs, as I did notice before shaving my facial hair.

The downside to this wonderful product would be the packaging. It comes in a vacuum pump bottle which is great for dispensing products until the very last pump. However, it does not consistently dispense product in the first few pumps and the last few pumps. I have experienced this in at least 2, of their packaging. The only fix I did was to knock the product on the sink top, inverted, to get the product pumped out. Hoping that they fix this and make this the ultimate product in their collection.

Great for all skin types, I really do hope that you guys and girls give this a try and I am sure you’ll love it, even for you sensitive peeps out there!

Daniel Lee shares his skincare reviews on @danxlees

*Disclaimer: The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Althea Korea or any employee thereof.

Althea 2020 Hari Raya Facebook Contest Winners


The Skincare Multitasker You Need To Try!

Sensitivities, redness, irritations - all terrible words that make the skin tighten in horrible anticipation. Having a complexion that’s prone to sensitivity can be a pain, especially when you’re trying to look and feel your best. Althea Collection’s Waterful Bamboo Pads have been our favorite way to combat irritations during this season, and here’s how you can use them to their fullest potential!

What's The Beauty Acid?

Let's talk about acids today

“Acid” becomes all the rage skincare beauty word. It is the go-to word to search for your beauty needs for whatever skin problems you have.

One "Holy Grail" of anti-aging ingredient is hyaluronic acid. Hyaluronic acid has the structure of acid but it is not an exfoliating acid.

Exfoliation is the process of removing dead skin cells from the surface of your skin using a chemical, granular substance, or exfoliation tool.

Why Hyaluronic Acid should be in your skincare routine?

What is Hyaluronic Acid?

Hyaluronic acid is to retain water to keep your tissues well lubricated and moist.  It is really a good ingredient to have in your skincare products for every skin type.  Hydration and moisturize skin is much healthier and reduce other skin problems.  After all, skin ability to heal becomes slower than snail if your skin is dry along with sort of other problems such as wrinkles or fine lines appearing before you are even 40.

There are 3 types of hyaluronic acid
  1. hydrolyzed hyaluronic acid
  2. sodium acetylated hyaluronate
  3. sodium hyaluronate

You don’t need all three to appear in all your skincare products.  I prefer sodium hyaluronate though.  Hyaluronic acid in your skincare will make sure that the products are not drying for your skin.

Here are some product recommendations for all skin types.

source: Wish Beauty Lab

If thick moisturizer is not your thing but you do not want to leave your skin feeling like a desert, then how about this famous slight viscosity toner that does not contain any essential oil and it fragrance-free to moisturize your skin. The hyaluronic acid inside this toner just makes your skin hydrated without the heavy feeling of thick cream.

The most popular HG even among beauty influencers. It contains 96% snail mucin extract and hyaluronic acid that moisturizes the skin, repair and improving elasticity from within. It is made for sensitive skin

This is the Korean version of the famous hyaluronic acid in the form of ampoule that contains all the 3 types of hyaluronic acid which is just perfect for your dry skin. It can penetrate deep into the layers of the skin to plump them up. It also contains panthenol and arginine for a protective moisture barrier.

Here comes light, non-greasy texture moisturizer that contains an orchid extract that grows in Jeju Island, a place so rich in volcanic soil.  Combined with hyaluronic acid and squalane, powerful anti-aging that keeps your skin firmness and elasticity.

Never go out of the house without wearing sunscreen to prevent skin damage.  This sunscreen smells like a bed of roses.  With hyaluronic acid inside this sunscreen, this is a no white cast sunscreen that also hydrate your skin while protecting your skin from the harmful rays.

Yue Rain blogs at 
BeautyFaceSkin123 and shares her skincare reviews on @yuerain

*Disclaimer: The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Althea Korea or any employee thereof.

Physical and Chemical SPF: What's the diff?

The sun is no laughing matter, especially when it comes to our skin’s health! Time and time again, we hear about how harshly the sun can damage our skin, and that the best way to prevent that from happening is by applying on sunscreen. Did you know that sun protection comes in two different types? Here’s the low down on all you need to know, plus how to choose a good sunblock for you!

Have fun with our A'bloom Instagram Story Stickers!


New Flavors! A'bloom Coco-Me-Up and Berry-Me-Baby Sheet Masks

Unless you’ve been living under a rock, you’ve definitely seen A’bloom’s hottest and freshest new flavors! Thanks to your amazing response to the first four flavors, we’re ready to unfold our latest two babies. Say hello to the Coco-Me-Up Lifting Mask and the Berry-Me-Baby Anti-aging Mask!

Korean 10-Step Skincare Routine

Korean 10 Step Beauty

It’s no secret that Korean women have found the key to amazingly gorgeous skin. The real secret is in the famous “million step” skincare regime they religiously follow. Wholesome and skin-nourishing, this near-mythical routine can have anywhere between 10-17 steps, and (with constant use) improves your skin tone, colour and texture, leaving you with an almost translucent, luminous, youthful glow. While this approach might seem excessive to some, it follows a very simple core idea of what your skin needs: hydration, hydration and hydration! This ensures that it stays plump, bright and radiant, reminiscent of your favorite K-pop stars and actors alike.

Whipping Your Skin Into Shape!

Remember when mom would tell us to drink up our milk so we’ll grow big and strong? What if we told you that milk was more than just good for your bones? Milk has been used by the rich, famous and affluent as a form of skincare for centuries. In modern times, living with pollution can wreak havoc on the skin, and using milk to treat the skin with some TLC is always a good idea. That’s where Althea comes in with the Milk Peel Cream Mask, a skin-pampering product that offers soft, clean skin that’s radiant and healthy!

Save Your Skin From The Sun!

Our skin has one mortal enemy: the sun! Sure, it gives us light and warmth, but overexposure to its rays is never a good thing. Think of all the damage it can cause to your complexion! It produces ultraviolet rays (UVA and UVB) that dehydrate and cause damage to the skin cells, leading to irritation, pigmentation and premature aging. It could even lead to skin cancer! Here’s what to look out for, and how to beat the hot, sunny rays!

Althea 2020 Lunar New Year Facebook & Instagram Contest Winners

Thank you to everyone who joined our Lunar New Year contests on Facebook & Instagram!

Althea 2020 Lunar New Year Facebook Contest

새해 복 많이 받으세요 🎊 Happy Lunar New Year! 🎉.

Althea 2020 Lunar New Year Instagram Contest

새해 복 많이 받으세요 🎊 Happy Lunar New Year! 🎉.

Althea 2020 Lunar New Year Boxes & Free Gifts

Annyeong Altheans, Happy 2020! Get this year's limited edition Lunar New Year Box + lucky pouches & free sachets of our Bare Essentials products while stocks last! 🎁

#AltheaGifts Xmas Facebook Contest Winners

Thank you to everyone who joined our #AltheGifts contest on Instagram! To recap, we're giving away Althea Gift Cards worth USD50 to lucky Altheans who share about our Xmas Althea Box on their personal Instagram account and tell us who they want to give a gift to.
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