Althea's Flawless Creamy Concealer


You’ve been asking for it, and now it’s finally here! Althea has previously released skincare products (aside from the Petal Velvet Powder), but now we’re back with our very first colored complexion makeup! We love a flawless complexion without the complexity, so what better way to start on that than a great concealer. Here’s the beauty breakdown on Althea’s very own Flawless Creamy Concealer!
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Petal Velvet Sunaway Review Event: Winners



Hello, Altheans.
Thank you for participating in Althea Petal Velvet Sunaway Review Event. We really appreciate all of your feedback on our new sunscreen. We hope you love it as much as we do! To learn more about the Althea Sunaway, read on here. Without further ado, its time to announce the winners of the contest. Congratulations to:

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Althea x Get It Beauty


Still confused about whether Althea’s Real Fresh Skin Detoxer is a cleanser or a pack? We’ve got good news for you: it’s both! We’re all about multi-purpose products, and if it’ll help us save time in the morning for an extra couple minutes of sleep, we’re down! This product has  been specially formulated for city urbanites with busy schedules, and in just 10 seconds, your skin is able to get the clarity cleansers provide together with the added nourishment a pack will give.
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2018 Althea Awards


We’re just about at the tail end of 2018! It’s been an amazing year so far, and we’re super glad to have had you along for the ride. To bring this year to a great close, we’ve rounded up some of our bestsellers and put up the Althea Awards to celebrate how exceptional they are. Here’s our top 10!
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Althea's Christmas - For You. From Me


‘Tis the most wonderful season of the year! Christmas time is upon us, and the holly jolly cheer is happening all throughout Althealand! As we sit around the warm fire enjoying the hot drink of our choice (Mermaid’s magic hot cocoa, of course!), we’re reminded what a tight, close knit family we all are, and what better way to spend this time of the year than to celebrate the gift of giving? Get all nice and toasty as we cozy up to what Santa Althea has in store for you this year!
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Althea's Pore Purifying Serum Cleanser


Trying to get flawless, healthy skin when living in an urban setting can be quite the challenge. With the end of the year coming up, busy schedules can also come in the way of a great complexion. To combat this, Althea’s latest offering is here to give your skin the cleanse, protection and moisture it needs. Introducing our new skincare superhero: the Pore Purifying Serum Cleanser!
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Titi x Althea Soft Launch + Exclusive Code!


If you're a fan of Titi Kamal, you'll want to sit down for this! We've been working on this away from the limelight for a while, but now we're ready to share this with you! Althea's latest release is a collaboration with Titi Kamal, the dark haired queen herself, and we've released our first body product. Get ready to meet the Stay Fresh Body Sparkling Mist!

Titi Kamal is an Indonesian actress and singer with a knack for fashion and style. Best identified by her luxuriously long black hair, she's a beauty icon that's captured the hearts of fans all across Southeast Asia. 
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Althea Pore Purifying Serum Cleanser Giveaway Winners


Annyeong, Altheans.
We just launched our newest baby, the Althea Pore Purifying Serum Cleanser and for those of you who guessed the name correctly in the giveaway last week, props to you! After going through almost 800 entries, we're finally ready to announce the 10 lucky winners and each will receive one bottle of the new Althea Pore Purifying Serum Cleanser. Congratulations to:
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EXID Jeonghwa's Beauty Trick with Roses!


Roses are red, violets are blue, did you know that the former is super good for you? Our Real Fresh Skin Detoxers are brilliant for the skin, and the Rose version has real rose petals and extract that hydrate, refine and exfoliate for a fresh complexion. If you’re looking to make the most out of this product, our favorite EXID member Jeonghwa has a couple of tips and tricks up her sleeve to use this in more ways than one!
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Soothing Sistas - Hanyul's Pure Artemisia Calming Range


Changes in the weather this time of the year can really bog down the skin with irritations, redness and dehydration. It’s really important to get a range of skincare that’ll be able to calm the skin while still ensuring it stays nourished and hydrated. Hanyul is one of the latest brands to find themselves on Althea shores, and we’re really digging their traditional approach to beauty. Today, we’ll be exploring their Pure Artemisia Calming range as well as talk a little more about what they offer. Here’s the beauty breakdown on our favorite skin soothing trio!
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Althea's Milk Peel Cream Mask


Rulers, aristocrats and beauty enthusiasts have been using milk to beautify themselves for centuries. Yes, our mamas always tell us to drink up so that we can grow up big and strong, but have you considered using milk for your complexion too? Living with pollution makes our skin an urban nightmare, so pamper your skin with Althea’s latest beauty offering. We’re super excited to finally reveal our Milk Peel Cream Mask, and here’s how it’s going to up your beauty game!
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Rosiest Kisses from Laneve


A fan of the MLBB lip look? So are we! We got our hands on played around and tried out Laneve’s Rose Velvet Lipsticks, and they definitely rose to the occasion! These gorgeously minimalist tubes really know how to pack a punch and have made quite an impression in Althealand. Here’s the beauty breakdown on Laneve’s Rose Velvet Lipsticks!
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Halloween Facebook Contest Winners 2018


Annyeong, Altheans!
All the monsters in Althealand are now back to resume their slumber as the Halloween just ended.  We hope you had a fun night of fright as the did too. Since the Halloween is over, this means that it's about time for us to announce the winners list for the contests held over the past week. We hope you had fun participating! The contests were held on Althea Malaysia and Althea Philippines Facebook page, and the winners are:

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EXID's Jeonghwa's Beauty Routine with Althea


Oh? What’s this we see? Is that EXID’s Jeonghwa trying out one of our latest products? Unless you’ve been living under a rock, you’ll know that Althea’s created the Real Fresh Skin Detoxers in collaboration with Get It Beauty. They are our current favorite way to cleanse and pamper the skin at the same time, and it seems to be one of their member’s too! Here’s what this Lady thinks and how she incorporates it into her beauty regime!
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The Rosy Edit


A rose by any other name would smell just as sweet! Not just a beautiful bloom and the symbol of all that is romantic, the rose is a magical flower that also brings benefits to your beauty routine. It richly hydrates while soothing away redness, making it a powerhouse ingredient that’s found in many face and body-loving products. To truly embrace the rose and all its amazing benefits, we thought we’d pick out some of our favorite items that have rose in them! Here’s the rosy edit, specially picked out just for you!
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Althea's Petal Velvet Sunaway


We love new things, especially when they're ours! Yes, Althea has a new baby to coddle and praise, and we're absolutely ecstatic to share it with you! The sun is a natural enemy of the skin - it can cause dehydration and the break down of skin cells, leaving you with signs of premature aging as well as sun damage. Althea's Petal Velvet Sunaway is our skin's saving grace, a lightweight yet protective sunscreen that's perfect for daily use. Here's all you need to know on what's coming!
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The Weirdest & Coolest Mask of 2018 (so far!)


Ready for yet another weird and wonderful K-beauty product? We already know what you’re thinking: what in the world is that baby doing? We’re not quite sure, but it’s undeniable that Dr. Jart+’s Dermask Shaking Rubber Masks are a sight to behold! These adorable yet slightly creepy looking cups are packed with skin nourishment in the form of a mask to keep your skin looking in tip top shape. Here’s the beauty breakdown on the Dermask Shaking Rubber Masks!
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Makeup Multitaskers


Make your makeup work for you! Sure, products are made for specific uses, but who reads labels anyway? Go beyond the packaging and give your favorite cosmetic item an extra bang for your buck, using them for more than just one step of your beauty regime. Can your makeup really do it all? Here’s proof that they can and how they’ll make your life easier!
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Nam Chi Ni's Joy & Anger Point Pack Patches


Oh honey, you don’t need someone to pamper you, pamper yourself! Nam Chi Ni’s point pack patches are here to show your skin some real TLC, giving your skin the love it really needs. Named after an affectionate Korean phrase for “your boyfriend”, Nam Chi Ni makes some super fun point patches that aren’t only great for nourishing your skin, but also make for a great selfie opportunity! Here’s the beauty breakdown on Nam Chi Ni’s Joy and Angry Point Pack Patches!
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Fountain Of Youth - Anti-aging Picks


We’ll be the first to say it: there’s no need to run from age. There is an experience behind every smile line and crease in our eyes, and it’s no wonder! Life has blessed you with a wonderful story, so there’s no better way to go through the years than to embrace them. However such years can take a toll on the skin: it can lose its elasticity, radiance and plumpness due to a lower production of melanin inhibitors, collagen and cell renewal. We’ve picked out a couple of helpful products that can keep you looking and feeling your best with a complexion that’s healthy and happy. Here is the beauty breakdown on our favorite anti-aging products!
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AltheaTurns3 Fly Me to Korea Contest Winners


Annyeong, Altheans.

Wow, we still couldn't believe that Althea turned three last July! Time flew by quickly and we've been having so much fun with all of our fans over the years. If you've been with us from the start, you definitely have witnessed all of the changes that happened! If you are new, welcome to the family. 💓To thank you for all of your support, we wanted to make the birthday celebration even more special this year thus, that's how #AltheaTurns3 Fly Me to Korea Contest came to be! We also collaborated with AirAsia BigOh My Oppa, and Starpass to make this come true. Need a refresh your memory on what's the contest is all about? Read on here.Available prizes include:
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Battle Of The Trendy Brands: Highlights


Ding ding! Gather around as we put two of our strong trendy contenders on the line! On the right, we have Chica-Y-Chico, a contemporary brand that’s always on the hunt for the hottest, most interesting products. And on the left, we have Skin & Lab, a solutions-based brands that uses a mix of R&D and good ingredients for a flawless complexion. Are you ready to rumble? here are a couple of our favorite highlights from the beauty battle!
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Goodness On-The-Go! Just Go Go Masks


Can’t decide between a clay or a sheet mask? Why not have both? You’ll get the best of both worlds with the hottest new packs that have landed on Althea’s shores! Just Go Go’s Clay 2-Step Masks are our must-haves for this time of the year, especially since everyone’s packed their bags and gone travelling! Here’s the beauty breakdown on these convenient but powerful packets!
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Today's The Clay! Skin & Lab Dr. Pore Clay Masks


Ah, the weekend is almost here! Have you pampered your skin this week? If the answer is no, then girl, what are you doing?! No worries, Althea’s got you. Sure, we love sheet masks at Althealand, but sometimes your face just needs something that’ll declog and draw out those nasty impurities from your pores. Skin & Lab has two amazing clay masks from their Dr. Pore range that are designed to cleanse your skin from within, restoring vitality and health into your complexion! Here’s the beauty breakdown on both the Pink and Glacier clay masks!
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Dear, Klairs' Midnight Blue Calming Cream


Sensitivities in the skin can be caused by a number of things including UV damage, exposure to harmful environmental factors, allergies, and even just the skin’s structure. There’s no fun in being as red as a tomato when you’re going about your day, plus the feeling of tight, irritated skin is enough to put anyone on edge! Calm redness with something blue that’ll not only immediately soothe redness, but also helps to strengthen and improve the overall health of your skin. Here’s the beauty breakdown on Dear, Klairs’ Midnight Blue Calming Cream!
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A-fork-able Brows with RiRe!


Yes, we’ll say it once, and we’ll say it again: brows are the frames for the windows to the soul, a.k.a. your eyes! They also really give the face some structure and definition for an effortlessly polished look. However having your brows fade by midday may be one of the most frustrating things when it comes to wearing makeup - nobody wants to only have half a brow left by 3pm! Luckily for us, RiRe has recently dropped one of their coolest, most innovative brow products yet! Here’s the beauty breakdown on the Fork Eyebrow Tints!
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W.Lab Relax Magic Foot Patches


Out of sight, out of mind? Sure, we’re all big on ensuring our skin looks and stays its best, but what about our body parts down below? Our feet are probably two of the hardest workers on our bodies, so it’s always nice to give them a good pampering once in a while! We’ve all heard of peeling masks for the feet, but ever heard of detoxing patches? W.Lab has recently come out with the Relax Magic Foot Patches to soothe away tiredness and aches after a long day of being on your feet. It’s time to kick back and relax!
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Althea Festive Look Face Chart Contest Winners


Hello, Altheans!
We know a lot of you have been asking about the result of our Festive Look Face Chart Contest and we are sorry to keep you waiting. The Pixies have been really busy last month due to #AltheaTurns3 birthday celebration, therefore it took us awhile to finalise the result. On top of that, all of you did such a great job at decorating the face chart, we couldn't make a decision so quickly! We even had some help from our fans to vote for their favourite entry because it was such a hard decision to make. With that being said, here we are finally announcing the winners so congratulations to:
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Missha Wish Stone Tint Velvets


Wishing for the perfect lipstick? These gorgeous lippies from Missha have got us wishing for more shades! The best selling brand has recently launched the Wish Stone Tints in a Velvet finish, and boy, oh boy, are these gorgeous! These little gems are perfect for bringing around for a little bit of good luck and quick touch-ups on the go. On it’s short time here on Althealand, it’s already become a hit with you guys, so we thought it was only fitting to give you the low down on what the Wish Stone Tint Velvets can really do! Here’s the beauty breakdown!
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#AltheaTurns3 Facebook Contests Winners


Hello, Altheans!

Can't believe that our third birthday month is over. We're really thankful for all of our amazing fans who keep on supporting Althea since the first year up until today. Without all of you, we won't be able to make it this far. Do look forward to more exciting news, events, giveaways and contests from us in the future as we have so much planned out for our loyal fans! Anyway, Pixie hope you had a great time joining our fun #AltheaTurns3 contests on Althea Facebook and without further ado, here is the list of the winners. Congratulations to:
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W.Lab Brand Focus + Product Highlights


Does the W in W.Lab stand for well-loved? Because that’s just what they are on Althea! We’re super excited to be doing a special feature centered around one of our bestselling brands and to showcase what they’re made of. Made with a modern, fun, youthful feel, W. Lab has become a household name for K-Beauty products all over the world. A perfected formula of good quality ingredients and attractive packaging, these products are effective at targeting skin troubles and solving them for a well-rounded beauty regime from head to toe. It’s no wonder W.Lab has gained lots of love and attention from both beauty enthusiasts and celebrities on SNS platforms too! Here’s the beauty breakdown on W.Lab and some of our favorite product picks!
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Interview with Die Hard Fan: Nuraini Munira


July is almost over! Can you believe it? For our final week of Althea's 3rd birthday month, we are featuring an interview with another Die Hard Fan who goes by the name Nuraini Munira or also called Myra among her peers! She has been building her collection of Korean skincare products for 5 years now and it has helped her to achieve her goal of improving her skin condition. Here's how she sets her focus to getting what she wants using her favourite K-beauty products.
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Althea Real Fresh Skin Detoxer


Yes! Our latest beauty project has landed, and we’re so super excited! So excited in fact, that we’re going to give you the formal introduction you’ll need before they’re released on the site. In collaboration with Get It Beauty, Korea's No.1 beauty show, we've created Althea’s Real Fresh Skin Detoxers in Rose and Green Tea edition, and here’s all you need to know!

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Spray & De-slick your skin!


Hot, hot, hot! Summertime is here, and while our skin desperately needs the hydration, the idea of being an oil slick by midday in the humidity and heat is enough to break us out in a sweat. While nobody is fond of having excessively greasy skin, trying to mop up oil with and blotting papers can cause dehydration, while applying on layers and layers of powder can lead to cakey, unsightly skin. That’s why we knew we had to try out Torriden’s Banchic Oil Control Powder Mist!

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Interview with Die Hard Fan: Sarah Jane


This week's Die Hard Fan is Philippines-born based in the UAE so say hello to Sarah Jane! She is a huge fan of G-Dragon and K-drama who stumbled upon Althea's website one day, and now she has added K-beauty to her list of things she's obsessed with! Read on to find out why Althea has been her first choice for all things K-beauty and to see her go-to K-beauty products.
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Althea DIY Miniature Birthday Books


Hey Altheans, we hope you’ve been having a blast and enjoying the festivities with us so far this month, and even took advantages of the promos we’ve been having throughout the weeks! Our birthday month wouldn’t be complete without some limited edition boxes, and this year’s theme is the Birthday Book to symbolize all the good times we’ve had together. We’ve even included miniature collectible Birthday Books in qualifying orders that are perfect for decorations, selfie opportunities and even joining our biggest Fly Me To Korea contest yet!
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Beauty Fruit Basket


Fruits are essentially healthy dessert, and are packed with a burst of flavor coupled with nutrients and vitamins to keep your body healthy. They're also fantastic for the skin and make gorgeous gift arrangements that could really be the way to send your love and care to a cherished one. We've come up with a fruit basket featuring some of our favorite fruit-inspired products (think of it as our gift to you) to really elevate your skincare game. Here is the beauty breakdown on some of our yummiest skin treats yet!
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Interview with Die Hard Fan: Samantha Chong


Did you think we would stop at one interview? Nah, hun. We are featuring another Die Hard Fan of Althea's and she goes by the name Samantha Chong! This week's Die Hard Fan landed on the world of K-beauty in 2013 and has been happily 'stranded' here with the rest of us K-beauty enthusiasts. Keep reading to find out more about her journey in the K-beauty world.
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Oh My Oppa!


Unless you’ve been living under a rock, you’ll know we’ve been celebrating Althea’s 3rd birthday! In our biggest contest yet, we’re giving away a round trip to Korea plus some fun activities for you to do while you’re there. One of our main highlights is a tour with Oh My Oppa, a local touring company that gives you an education, fun tour of some of the highlights in Seoul. But that’s not the best part of it, you’ll be accompanied with a handsome Oppa of your choice!

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Interview with Die Hard Fan: Renee Alexis



Our fans are our biggest asset and as a token of appreciation, we are featuring our biggest Die Hard Fans this month to celebrate Althea's 3rd birthday! Starting off with Renee Alexis: she is an avid writer who enjoys books, coffee breaks, travelling, and Korean skincare products! Read on to find out how she became a huge K-beauty lover with Althea since December 2016!
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Fly Me To Korea #AltheaTurns3


Thought our birthday last year was extravagant? We’re back with our Fly Me To Korea contest, and this time it’s bigger, better and so much more fun! In collaboration with AirAsia Big, Oh My Oppa, and Starpass, we’re giving you and a friend the opportunity to live the Hallyu experience and discover Korea like a local with brand new eyes, including an Oppa tour, tickets to see The Show and even dine with the Althea Korea team!

Here are the super simple steps to join:
  • Shop - Make a purchase on Althea and be one of our lucky fans who receive the limited edition Birthday Book box + Birthday Book miniatures!
  • Get Crafty- Fix up the miniature boxes according to the instructions.
  • Snap - Take a creative photo featuring your finished Birthday Book miniatures.
  • Submit - Upload it to Instagram and caption it telling us why you’d like us to fly you to Korea! Be sure to use the tags @AltheaKorea #AltheaTurns3 #AltheaKorea to enter.

Super simple right? Just show off your “Birthday Book” creation featuring the miniatures on Instagram from 2nd July until 31st August 2018, 11.59pm MYT to participate!

The best Instagram sharing of the “Birthday Book” with the caption mentioned above and hashtag #AltheaTurns3 will stand a chance to win the following prizes:

Grand Prize: 
AirAsia Round Trip Flight to Korea for Winner + a friend
Oh My Oppa Tour for 2 pax
STARPASS’s The Show x 2 invites
Althea Korean Dinner for 2 pax

2nd Prize:
Samsung S9 x  1 Winner

3rd Prize:
USD300 Althea Shopping Credits x 1 Winner

Consolation Prizes: 
Althea Birthday Gift (worth USD80) x 10 Winners

*Terms and conditions apply.

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Althea Turns 3 Birthday Celebration Highlights!


It’s official, it’s been yet another three-riffic year! Althea has hit the big 3 year mark, and how could we have made it without YOU? It’s our favorite time of the year as we not only get to celebrate our birthday but we’ll get to give back to our Altheans too! We’ve got a whole month’s worth of fun activities, goodies and contests set up just for you so you stand a chance to win big! Stay tuned and get ready to jet set with us as we launch into our biggest and best birthday yet!

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Lip Plumpers In A Tube??


If you're thinking about going under the needle to get some juicy, plump lips, we might just have the solution for you! We love a gorgeous lipstick or two, and we’ll never say no to a perfectly polished pout. As self-proclaimed lipstick junkies, we knew we just had to try out Nakeup Face’s C-Cup Lip Tox-Tick lipsticks when it landed on the shores of Althealand. These are some lippies that look as good in the tube as they do on your face! Here’s the beauty breakdown on these gorgeous tubes.

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Beauty of Joseon Revitalize Sleeping Mask


Did you know that your skin renews itself the most when you’re sleeping? During those hours when you’re catching some Z’s is when the skin is in its most optimal, allowing it to repair and regenerate skin cells. Make the most out of your beauty sleep with a sleeping mask that not only hydrates the skin, but helps nourish it for skin that’s extra smooth and soft in the morning. We’ve recently discovered Beauty of Joseon’s Revitalize Sleeping Mask, and here’s the beauty breakdown on what this pretty pot can do for your skin!
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How To Be The Coolest This Summer!


Summer time is the hottest time of the year: hottest parties, hottest outfits, hottest trends, but most of all, the hottest temperature! Sure, it’s all fun in the sun, but don’t forget to take extra care to ensure your skin stays cool this time of the year. Keeping your skin hydrated and lowering its temperature can reduce redness and even out the skin’s tone and texture while speeding up damage repair, giving you a healthy, happy complexion. Here’s some of our favorite picks on how to (literally) be the coolest this summer!
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Ingredient Spotlight: Rice + Favorite Picks


It’s true, we’re always on the hunt for the next big beauty trend: intriguing ingredients like horse oil, pig collagen, snail mucin and mushroom extracts have all made headlines, promising us the next miracle drug for flawless complexions. However, today’s featured ingredient goes beyond the modern trendy spotlight. In fact, it takes the traditional route: rice has been used for centuries to care for the skin, giving it a healthy, bright appearance. Whether it’s cleansing, exfoliating, soothing or moisturizing, rice has found its way into an array of different beauty products and is great for incorporating into more than just your favorite meal of the day. Here’s the beauty breakdown on rice, and some of our favorite picks featuring it!
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Sleep + Chill - Overnight Treatments

Everyone loves a good, restful sleep. What's better than to wake up refreshed, bright eyed and bushy tailed? Waking up with all that plus amazing skin, of course! Make the most out of your beauty sleep with our beauty secret weapon: overnight treatments that repair, hydrate and plump up the face as you catch your Z's. When you sleep at night and catch your slumber, your skin takes the time to repair damaged cells and renew itself, so giving it a boost with some overnight treatments can really help boost it. Here are a couple of our favorite midnight snacks for the skin and how to use them!
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Nacific Brand Focus + Product Highlights


Natural's the game, Nacific's the name! Previously known as Natural Pacific, this brand has had it fair share of hits in the beauty industry, and it's no wonder: their products use natural ingredients to create fantastic products that are both quality and effective. If you've been paying close attention to Althea's site, you'll know we've decided to hone in and focus on this super cool brand, even giving them a feature so you guys can really know what's up with them. Here's the beauty breakdown on Nacific and some of our favorite picks!
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Hydration Heroes


The months are starting to warm up, and that means a little more humidity and heat. We've said it before and we'll say it again: hydration is pertinent to flawless skin, so no matter the weather, we'll still be keeping our skin nice and hydrated. The key to enjoying moisture during this time of the year is picking ingredients that don't feel heavy on the skin but still provide it with enough hydration power to keep it looking plump and juicy, plus that added sheen'll glow gorgeously in the sun! Here are a couple of our favorite ingredients to look out for this time of the year, as well as some of our favorite products for you to try out.

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Althea Festive Look Contest


Makeup really is magic, isn't it? Whether you're looking for a basic look to enhance your features or you want to look creatively extravagant, makeup is an amazing tool that literally allows you to design what you want to look like. Since so many of you gorgeous Altheans out there are makeup lovers, we thought we'd love to see what you guys come up with and reward you for it this festive season!

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Ingredient Spotlight: Oatmeal + Calmia


Oats are best known for being a delicious, healthy breakfast food that kickstarts your day. Usually served with your favorite fruit or topping, oats aren't just great for filling your tummy. For centuries, people have been using oatmeal as part of their beauty regime for its fantastic skin benefits. Here's the beauty breakdown of how your favorite breakfast food is great for your face!
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