A'Bloom is here!

Yes, it’s no surprise that Althea has been and will continue to produce brilliant skincare products to suit the modern urbanite, but today we’ll be talking about something a little different. We’ve been working on a project for a little while that we’re super excited to be able to finally share with you! Meet Althea’s A’Bloom, our latest and newest in-house brand that promises to bring an explosion of fun to your beauty routine. Here’s the beauty breakdown on what A’bloom has to offer!

Cute, quirky, and colorful, fun meets beauty in A’bloom’s beauty playground! A’bloom is all about delivering fresh, fast, and funky K-beauty products that will delight our fans to play and share. Today we’ll be unveiling the very first product under this brand! Meet your new favorite beauty tool the Meringue Puffs! Our very first Althea-made beauty tool, these soft, pillowy sponges are the perfect way to perfect your complexion!

The Meringue Puffs come in 2 sizes: Giant (ideal for covering large areas of the face) and Baby (a set of 3 to get into nooks and crannies of the face). Each of them is soft, spongy, and feels plush on the skin. They’re best used when damp and will expand approximately 1.5 times the original size and take on a slightly softer texture. We love using them for liquid and cream products, and think they take particularly well to face base products (foundations and concealers) like Althea’s Flawless Creamy Concealer! It leaves behind a smooth, perfected complexion with a seamless, even application. 

All you have to do is dampen the sponge and squeeze out any remaining water, before picking up the product of your choice and bouncing it onto the skin. Repeat till your skin looks even and perfected. Allow to dry, and make sure to clean them frequently to prevent bacteria build-up. Here’s a little tip: you can even use Althea’s Pore Purifying Serum Cleanser to clean the Meringue Puffs. It’s cost-friendly, accessible, and super clean!

Are you jumping off your seats like we are? We’re excited to finally be able to announce the arrival of A’bloom as well as our very first beauty tool! The Meringue Puffs are suitable for all skin types and do not contain any harmful materials that could irritate sensitivities. It's also cruelty-free, so no cute furry animals were harmed in the process of making this product (yay!).

This product is super fresh and will be available on Althea’s site very soon, so make sure you check back constantly so you don’t miss out! We’ll be revealing the other items in the A’bloom lineup as well, so stay tuned to the blog for those. Are you excited to try out A’bloom’s products? What else would you like to see from us? Let us know below!