Since its creation in 1970, Earth Day aims to bring awareness to climate change and pollution among everyone, aiming to inspire consumers and companies to help preserve our planet for future generations. It's important for us to be more aware of how we live and how we affect our environment, not only so that we are always aware of how fragile our planet is, but also so that we can live a more healthy, sustainable lifestyle.
In conjunction with Earth Day (22nd April) we would like to share two ways on how we can help support a greener lifestyle when it comes to beauty products:
Using and supporting vegan & cruelty-free brands
Upcycling & recycling old product containers (empties)
We are so happy to announce this month's collaborator is with a new skincare brand called itfer from Korea. They're a skin-friendly brand focusing on solutions for your skin so they can be happy, fresh, and healthy (think sensitive, acne-prone, troubled, and aging concerns). This is where itfer will come in with their products specially formulated using natural, powerful, skin-loving ingredients like hibiscus, edelweiss, mugwort extracts. Artificial chemicals are a no-no here!
Currently, their range of products fits into any skincare regime as they have developed a set of products catered to your K-Beauty steps! From cleansing to toning, day or night plus three different kinds of serum that you could use together or on its own depending on your skin concerns!
And you know we love serums. They're the skin-detectives must-haves!
With Valentine's Day just around the corner, we have teamed up with @etudeofficial to send you kisses right from Korea to your doorsteps! Looking for extra love with 10 makeupnistas who does makeup videos on their gram! We want to see some TikTok going on! The shades will be sent randomly to reviewers to makeup! 💄
Etude X Hershey's Kisses collection will be available
Almond Chocolate is a gold palette with golden browns matching with a deep red-brown mousse tint
Milk Chocolate is a silver palette with classic browns matching with a neutral muted red mousse tint
Special Dark a red palette with rose-toned browns matching with a warm muted red mousse tint
The Etude X Hershey's Kisses Play Color Eyes Collection features 3 deliciously scented shades inspired by the popular Hershey's Kisses con-shape chocolates in Milk Chocolate, Almond Chocolate and Special Dark. Each 4-quad eyeshadow palette comes with a perfect mix of wearable browns in matte, shimmer, and glitter. Eyeshadow brush is not included!
White Chocolate Featuring soft and creamy colors that resemble milk chocolate; for both warm and cool skin tones
Almond Chocolate A trendy color with the rich aroma of almond chocolate; for warm skin tone
Special Dark Neutral rosy tone with elegant deep brown shades of dark chocolate; for neutral skin tone
The Etude X Hershey's Kisses Choco Mousse Tints are deliciously velvety with natural colors of red inspired by the chocolates themselves. Each lip-smacking tint comes as deliciously soft like real chocolate mousse. It contains shea butter and Vitamin E to nourish and hydrate your chapped lips.
Milk Chocolate Creamy milk chocolate with marshmallows in a hot chocolate drink Neutral tone – Summer / Fall – Mute
Almond Chocolate Warm red brown chocolate with toasted ground almonds Warm tone – Fall – Deep
Special Dark Rosy brown chocolate with concentrated cacao Warm tone – Fall – Mute
For our reviewers, we will be randomly selecting shades to send over to be reviewed in your makeup video! Do give a flying kiss to Althea in the video if you can! *giggles* 💋
** How To Apply? **
Follow @altheakorea @etudeofficial
Like and share this post on your story and tag us @altheakorea
1. Open to all Althea members with a legitimate Instagram account from 4th - 8th Feb 2021.
2. Instagram accounts created solely to enter the event will be disqualified.
3. Private Instagram accounts not eligible.
4. Read, understand and agree to the terms and conditions to submit your application form.
5. Beauty reviewers will be contacted via email. Failure to respond within 7 days will be forfeited.
6. Althea will ship to the reviewer's country available under www.althea.kr.
7. Reviewers will be responsible for the customs duty/tax imposed by their country.
8. Reviewers will receive an email guide on how to share their reviews.
9. Althea reserves the right to amend the terms & conditions set herein without prior notification.
10. This event is not affiliated with Instagram.
Legitimate: Not a bot, not illegal in any way, does not break any Instagram community rules, are not made for fraud, solely for gaining sponsored products/prizes, or is a new/inactive account made just to join a contest. If your account is private, and should we not be able to verify your legitimacy and your entry will be disqualified.
There's a new it-brand in town, and we're totally in love! Discover Itfer, a brand you can trust to have healthy, radiant skin!
Formulated using powerful and skin-loving natural ingredients like hibiscus, edelweiss, and mugwort extract, Itfer products do not contain any artificial chemicals. Instead, they use the power of nature to make your skin happy, fresh, and healthy!
Simple and minimalist, this brand minimizes skincare steps by having multi-purpose products, perfect for those on-the-go or who lead a busy lifestyle.
Our annual Althea Christmas Boxes have arrived! 😍 This year, decorate your boxes with our stickers and stack them up to create your own Christmas tree 🎄, perfect to liven up your home, bedroom, office & any living area! 🎁
Ho Ho Ho the Holidays are finally here! (almost) so we have something very special for all our fans around the world this Christmas. Especially our avid Althea box collectors, you won't want to miss this out! Starting from today for every qualifying purchase made on Althea, it will be packed and shipped out in this limited edition Althea Christmas Tree box + sticker sheet!
All this is while stocks last and you know how quickly our box runs out of stock! So get your hands on them early, and collect all three sizes S, M, and XL for maximum effect!
Qualifying orders means your order (items) must be able to fit into any of the size boxes during packing. For single or lesser/smaller items that do not fit the box (too much empty space), it will be pack into Althea Air instead. Althea Air is a bubble pack that can protect items from damage during transit.
Available in all 3 box sizes S. M, and XL
your box may come in different colors inside (baby blue, baby green, baby pink)
use the sticker to decorate your tree!
Over the years, we know how creative our fans can get so for this festive season, we created this mini Christmas Tree so you can display and DIY at home in a cute corner, your desk, office, or room! It comes in three (3) different box sizes as usual - S, M, and XL. When put together standing up, the effect will awesome! (if you collect them all).
Along with the tree, you'll also get a Christmas sticker to decorate your tree with. You can also DIY your own decorations like adding fairy lights on the tree or making your own tree ornamental decorations. The sky's the limit!
special silver hot stamping on the boxes * collector's item must have! *
AND we saved the best for last! Each Althea Christmas Tree box comes with a silver hot-stamping (silver reflective print) on the snowflake, the big star, and festive lights. Move or boomerang your box to see it bling! Your box is so going to shine amongst the Christmas gifts this year.
MERRY CHRISTMAS & HAPPY NEW YEAR
We hope you like our holiday special, a gift from all of us from Althea Korea. There will also be a Christmas sale and promotions happening in the month of December so stay tuned to our social media sites for updates.
Innisfree is well known for its best-selling Green Tea range of products, especially the cult-fave Green Tea Seed Serum (now available on Althea at a further reduced price!). With the success of their Green Tea Range, Innisfree has launched the brand new Black Tea Youth Enhancing anti-aging range!
Watch out for all these magical happenings during our birthday month. We have prepared so many fun things for our fans around the world to celebrate with us! You can check out our special birthday page at the top of website #ALTHEATURNS5to see what promotions are in store for you this month!
sneak peek at the amazing promotions this month
Althea Rainbow Box available in three sizes
Our limited edition birthday box is back and this time it's in colorful pastel rays of the rainbow! It comes with sprinkles of magical stars so that all your wishes would come true too! You'll also have your very own rainbow to keep via our free rainbow DIY sheet and cute stickers release every week for the first 1,000 customers! All these are while stocks last and only for qualifying orders.
What do you mean by qualifying orders?
At Althea, there are two types of packing options. The first is the iconic Althea pink box which comes in three sizes (s, m, and l). The second is the Althea Air which is a protective air bubble pack for single or lesser order items that don't fit the box but needs to be protected from damage during transit.
Orders shipped from Korea to anywhere in the world that Althea covers, must arrive in acceptable conditions so we make sure your orders fit either in the box or the Althea Air. If you get the Althea Air, do know that the air inside is from Korea!
get a free glitter with every purchase made from 29th June
using code "FREEGLITTER" at checkout
Althea Shopping Spree Contest
Our birthday won't be complete with our birthday contest for our shoppers! When you get your rainbow box, don't forget to snap a pic and upload it on your Instagram with the hashtags #AltheaKorea #AltheaTurns5 #AltheaShoppingSpree #SpreadTheMagic and caption why you want to win Althea Shopping Spree!
You could win a year's free shopping, a year's free mask, or a $10 Althea Gift Card (first 100 lucky early bird entries). * Terms and conditions apply. For more information click here.
#AltheaTurns5 Facebook Contest
Don't have Instagram? Don't worry! We are running a share & tag contest on Facebook where 10 lucky winners would stand a chance to win a $50 Althea Gift Card to shop on www.althea.kr 🌈 Just visit your Althea country Facebook to join! Althea Malaysia / Althea Singapore / Althea Indonesia / Althea Philippines / Althea USA (Global Page).
top secret contest coming up!
Every week there would be fun things from us so don't forget to visit us, stalk our social media channels and check your emails! You may never know, something magical might happen! Pssssst (whisper) we have an upcoming contest coming up next week on @altheakorea Instagram to win SecretKey prizes worth a total of $1000 💁
Today we want to take the time to share a bit more about our #AltheaTurns5 birthday celebration. If you have seen the birthday page on www.althea.kr then you know how cute these limited edition boxes are. Every year our birthday boxes are extremely popular and highly sought after! But this year has been challenging and times are hard, so we decided to dedicate our birthday to help cheer everyone up 🌈
We put our thinking hats on and came up with an idea to spread the rainbow of hope through a cheerful positive Rainbow Box and DIY Rainbow Card.
With each qualifying order made from 29th June onwards, your haul will come in the cutest box ever complete with your very own rainbow at home. The rainbow which is the DIY Rainbow Card comes in A6 paper where you can do-it-yourself by cutting and popping the rainbow out. While stocks last.
What do you mean by qualifying orders?
At Althea, there are two types of packing options. The first is the iconic Althea pink box which comes in three sizes (s, m, and l). The second is the Althea Air which is a protective air bubble pack for single or lesser order items that don't fit the box but needs to be protected from damage during transit.
Orders shipped from Korea to anywhere in the world that Althea covers, must arrive in acceptable conditions so we make sure your orders fit either in the box or the Althea Air. If you get the Althea Air, do know that the air inside is from Korea!
be creative, this is your special rainbow
spread the magic with this rainbow card
We know you love a DIY but here's the catch! We're leaving this up to your imagination to make this your very own rainbow. You can be creative and make it into a wall decoration, a hanging "rainbow catcher", a badge to wear proudly, or as a message or greeting card to cheer someone up (just pop it into an envelope or directly into the mailbox).
With your rainbow card, share how you spread the magic this July on social media. Tag us on IG @altheakorea or Facebook so we can see what you're up to. Who knows, you might make us cry.
XOXO,
Tammy
Althea Unicorn P.S: Don't forget to join our #AltheaTurns5 Shopping Spree contest on Instagram. You might stand a chance to shop for free or get free masks for a year!
Have you tried Althea’s Milk Peel Cream Mask? It’s clay to foam exfoliant and mask (talking about dual personality much). I have been a faithful follower after 1 bottle and have repurchased 3 times. Let’s dive a little bit into the ingredients:
Contains amino acids that help hydrate and soothe the skin
Gaultheria Procumbens (Wintergreen Leaf Extract)
Contains BHA that deeply exfoliate pores and regulate sebum secretion
Gluconolactone
PHA that gently exfoliates and also acts as an antioxidant
Glycolic Acid
AHA that exfoliates dead skin cells and hydrates
Ingredients & Benefits
In terms of texture, it has a very soft and smooth feel that spreads out easily. Think of softened butter, but 1000 times lighter. It does not have a strong scent and its smell reminds me of baby’s formula. When spread on the skin, it takes about 30 seconds to transform to a foam (imagine unbaked meringue), which you then leave on for 1 to 3 minutes. I usually need and recommend 1-minute max, for those who have sensitive skin. For oilier skin types, you can experiment with longer leave-on time.
After 1 minute, I proceed to rinse the product off and notice that my skin is immediately softer and smoother to touch. Also, my skin does not feel uncomfortably tight as I would with other exfoliants out there. On a scale of 1 to 5 on skin tightness, 1 being least and 5 very tight, I would give this a 1.
texture demonstration
I have been using this product on a daily basis and it did not dry my skin out nor did it irritate my skin. The small bumps that I get on my forehead reduced significantly (in terms of size and quantity) and when I stopped using it, the bumps came back. Also, the blackheads on my nose as well as the pores reduced in appearance and visibility. For the gents, I would strongly recommend you to use it before shaving as it helps reduce ingrown hairs, as I did notice before shaving my facial hair.
The downside to this wonderful product would be the packaging. It comes in a vacuum pump bottle which is great for dispensing products until the very last pump. However, it does not consistently dispense product in the first few pumps and the last few pumps. I have experienced this in at least 2, of their packaging. The only fix I did was to knock the product on the sink top, inverted, to get the product pumped out. Hoping that they fix this and make this the ultimate product in their collection.
Great for all skin types, I really do hope that you guys and girls give this a try and I am sure you’ll love it, even for you sensitive peeps out there!
Daniel Lee shares his skincare reviews on @danxlees
*Disclaimer: The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Althea Korea or any employee thereof.
“Acid” becomes all the rage skincare beauty word. It is the go-to word to search for your beauty needs for whatever skin problems you have.
One "Holy Grail" of anti-aging ingredient is hyaluronic acid. Hyaluronic acid has the structure of acid but it is not an exfoliating acid.
Exfoliation is the process of removing dead skin cells from the surface of your skin using a chemical, granular substance, or exfoliation tool.
Why Hyaluronic Acid should be in your skincare routine?
What is Hyaluronic Acid?
Hyaluronic acid is to retain water to keep your tissues well lubricated and moist. It is really a good ingredient to have in your skincare products for every skin type. Hydration and moisturize skin is much healthier and reduce other skin problems. After all, skin ability to heal becomes slower than snail if your skin is dry along with sort of other problems such as wrinkles or fine lines appearing before you are even 40.
There are3 types of hyaluronic acid
hydrolyzed hyaluronic acid
sodium acetylated hyaluronate
sodium hyaluronate
You don’t need all three to appear in all your skincare products. I prefer sodium hyaluronate though. Hyaluronic acid in your skincare will make sure that the products are not drying for your skin.
Here are some product recommendations for all skin types.
If thick moisturizer is not your thing but you do not want to leave your skin feeling like a desert, then how about this famous slight viscosity toner that does not contain any essential oil and it fragrance-free to moisturize your skin. The hyaluronic acid inside this toner just makes your skin hydrated without the heavy feeling of thick cream.
The most popular HG even among beauty influencers. It contains 96% snail mucin extract and hyaluronic acid that moisturizes the skin, repair and improving elasticity from within. It is made for sensitive skin
This is the Korean version of the famous hyaluronic acid in the form of ampoule that contains all the 3 types of hyaluronic acid which is just perfect for your dry skin. It can penetrate deep into the layers of the skin to plump them up. It also contains panthenol and arginine for a protective moisture barrier.
Here comes light, non-greasy texture moisturizer that contains an orchid extract that grows in Jeju Island, a place so rich in volcanic soil. Combined with hyaluronic acid and squalane, powerful anti-aging that keeps your skin firmness and elasticity.
Never go out of the house without wearing sunscreen to prevent skin damage. This sunscreen smells like a bed of roses. With hyaluronic acid inside this sunscreen, this is a no white cast sunscreen that also hydrate your skin while protecting your skin from the harmful rays.
*Disclaimer: The opinions expressed by the guest writer/blogger and those providing comments are theirs alone and do not necessarily reflect the opinions of Althea Korea or any employee thereof.
It’s no secret that Korean women have found the key to amazingly gorgeous skin. The real secret is in the famous “million step” skincare regime they religiously follow. Wholesome and skin-nourishing, this near-mythical routine can have anywhere between 10-17 steps, and (with constant use) improves your skin tone, colour and texture, leaving you with an almost translucent, luminous, youthful glow. While this approach might seem excessive to some, it follows a very simple core idea of what your skin needs: hydration, hydration and hydration! This ensures that it stays plump, bright and radiant, reminiscent of your favorite K-pop stars and actors alike.
Remember when we talked about the hottest Inssatem last week? We have one to talk about today that we thought deserved its very own blog post! The Aura Water Peeling device has made waves all across the beauty industry in Korea, and is one of the must-have items in the homes of beauty junkies. Here’s the beauty breakdown on this curious device, plus how you can add it to your skincare regime!
Here on Althea, we always try our best to get you the hottest, trendiest products to add to your K-beauty routine and lifestyle. We’ve recently had some interesting insider items, or Inssatem as we like to call it, that have landed on Althean shores. We’ve picked out some cool stuff for your hair, face and body, perfect for giving your lifestyle an extra boost. Here’s the beauty breakdown!
Annyeong Altheans! Our birthday has been so magical and fun so far, and we hope you’ve had a blast with us! We’ve got a big surprise for you: Althea’s Beauty Boxes are back! These boxes have re-emerged on Althealand to give you a really good deal on beauty bundles you’ll love. Here’s the quick beauty breakdown on what you can expect!
Acne-prone skin can be triggered by a number of things: hormonal imbalance, external pollutants, excess oil and sebum are just some of the stuff to worry about. Keep your skin healthy and even with Some By Mi’s 30 Day Miracle range! They’ve come up with a cleansing bar, toner, serum and cream to keep your flare-ups under control, and aim to sort your skin out in just 30 days! Here’s the beauty breakdown on all you need to know.
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