The Butterfly Project's SEO+C Workshop


Hi loves! We love making friends, and we recently had the chance to work with one of them on a special project. The Butterfly Project is a community-based in Malaysia that works to bring together beauty and lifestyle bloggers to learn, grow, and have fun together. They recently held an SEO + C Workshop that was aimed to educate, inform and expand the bloggers' knowledge on search engine optimization and content creation, which will lead to a better, more successful blogging career.



The workshop was held at The Canvas in Damansara, and a total of 50 gorgeous Butterflies flocked to the scene. Althea was fortunate enough to be given the opportunity to be one of the main sponsors of this event, and we were ready to show them a good time! We really wanted those that were at the event to really touch and feel what we had to offer, and as such, we set up a "PlayStation" area for them to come and try out some Pure Smile products.



Previously only available in Japan, Pure Smile is one of K-Beauty's hottest and cutest brands that has recently found themselves on Althea shores, making them accessible worldwide. With an assortment of face masks, lip packs, hand creams and so much more, Pure Smile is best known for its high-quality products encased in adorable packaging, making them that much more desirable.


Some of the items we had on display were their famous Point Pads and lip treatments. There were also some sheet masks if the bloggers felt like having an impromptu pamper session. The Butterflies had a chance to play around and really try out what Pure Smile had to offer for an immersive experience and some adorable photo opportunities too!


At the end of the workshop, the 50 butterflies also walked away with a goodie bag that featured some of our fave summer travel essentials from Pure Smile, Ladykin, Beuins, Laneige, and more. We wanted to keep their beauty thirst quenched this summer!


Althea believes in the capacity and potential to grow, and we were grateful to be a part of the Butterflies' growing experience. Everyone had so much fun that day, and we can't wait to work with The Butterfly Project again in the future! If you're interested to check out some of the stuff we featured at the workshop, just head on down to Althea's site and pop it into the search bar.

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