Althea Angels Tour + A'bloom

Annyeong Altheans! It’s been a wild ride here at Althealand, and we can’t thank you enough for being a part of the successful launch of our newest baby: the A’bloom collection! In conjunction with A’bloom going live on the site, we threw an Althea Angels Tour party to showcase our products and have a little fun in Malaysia. Here’s how it all went down!

welcome to Althea's pop up ice-cream shop!

where all the magical, cute, pink things happen

We found the cutest little ice-cream x balloon bar at Plaza Arkadia, Desa Park City called Softsrve and turned it into an Althea ice-cream pop up store. We wanted it to be a fun and quirky space for our Angels to experience the new A'bloom collection and everything else Althea's exclusive brands had to offer. Together with unlimited soft-serve ice-cream, snacks, fun activities and lots of pretty Instagrammable spots, we had an amazing time giving them a first peek of A'bloom's Sheet Masks, BHA Blackhead Blaster and Meringue Puffs!

Althea's makeup vanity booth

where you get to test & try Althea products

Angels having fun with the meringue puffs
most affordable beauty blenders

who says girls have all the fun?

so soft & springy just like a meringue!

Super cute right? We have the giant meringue puff $2 and the baby meringue puffs which comes in a set of three (3) super adorable baby size puffs $3 for hard to reach places like the corners of your nose and eyes or just for traveling! 

a beauty playground that's for everyone

flat lay heaven with perfect lighting

the BHA Blackhead Blaster $4 booth

trying out our BHA Blackhead Blaster stick $4

the refreshing juicy masks fridge $0.50

which A'bloom sheet mask is your favorite?
we've watermelon, lemon-lime, avocado & peach!

We even had a Retro Kitchen section where the Angels came to try their hand at decorating their own Petal Velvet Powder to bring home, creating unique designs that are seriously sweet and one of a kind.

the Althea A'bloom Retro Kitchen

customize & bring back your very own
Althea Petal Velvet Powder

Sydney teaches them how to bb deco

Of course, we can't forget the food! Softsrve provided us with yummy charcoal waffles, a selection of sodas as well as two flavors of ice-cream: classic vanilla and exotic rose lychee. On normal days, you can find seasonal desserts, flavors on top of their menu of soft serve ice-creams, waffles, toasts, parfaits, kakigori, and drinks (coffee, tea, sodas).

what's an ice-cream pop up store without the yummy desserts?

 delicious A'bloom sodas & unlimited ice-cream for everyone!

Althea's experiential corner

have fun trying Althea skincare products

Althea Angel's Mamasan, Tammy Lim
Althea's Head of Creative Communications

meet the team that brings you all the fun!
Althea Creative Communications Team

Thank you to Softsrve & Brrloon for being our party collaborator and for giving us a memorable time! They've got delicious artisanal soft-serve ice-cream and snacks that are perfect for a sweet treat after a good meal, after all, there's always space for dessert!

Can't get enough? Check SoftSrve FB out!

check out #angelstourmy for more delicious pics!

We’re so happy that we’ve gotten the opportunity to create something magical and share this experience, so thank you to each and every one of you for showing us love! We can’t wait to have more events in the future, and for you to join us along for the ride!

many thanks to Softsrve for collaborating with us!

Softsrve Ice Cream and Dessert Bar
D-G-11, Plaza Arkadia,
No.3, Jalan Intisari Perdana,
Desa Parkcity, 47400,
Kuala Lumpur, Malaysia.

Operating Hours:
Monday - Sunday
12pm - 11pm
Closed every last Monday of the month


  1. Can't wait to try the sheet mask !

    1. They're now available on Althea's site! Which is your favorite flavor? :D xx

  2. Wow! Congratulation Althea! Graveh! I love the theme. Cute vibes ��
    Hopefully next time althea fans will attend to event like this ��


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