Double Cleansing 101

Before the days of K-beauty, we’d step into the shower, lather up a sudsy cleansing foam all over the face, rinse off and call it a day. Little did we know that this wasn’t the right way to ensure that the skin is properly cleansed without any leftover residue. When the Korean Double Cleanse method was introduced, we were intrigued (and slightly apprehensive) at adding more oil to our faces, but we were eager to try it out anyway. Now we’ve got this method down to a tee, and we’re going to break it all down for you.

The Only Soap Cleanser You'll Ever Need

We're more used to seeing our cleansers come in a tube or a stick, but the Da Mior cleansing soaps were enough to make us converts! Da Mior is known for their sudsy bars, and is a company that harnesses the vitality and nutrition value of bamboos in their products. Their skincare is not only fantastic for the skin, but great for the planet as well, pledging to donate a percentage of their profits to the R&D of bamboo forests for some sustainable beauty.


Royal Skin Real Mud Mask

When your skin feels clogged with impurities and nasties you've collected over time, nothing quite cleanses as deeply as a good mud mask. The clay component of mud masks is rich in minerals that pull out all that gunk from your skin, making you feel clean and fresh. However, those masks do come at a messy cost: mud masks can be troublesome to apply evenly and difficult to wash off, resulting in sensitive, red skin due to overzealous scrubbing. Royal Skin's Real Mud Mask gives you the best of both worlds: the cleaning power of mud and the convenience of a sheet mask!

Althea's Petal Velvet Powder Review Contest!

Hello beautiful! Have you had a chance to try out Althea's Petal Velvet Powder yet? If you have, we'd love to hear what you have to say. Leave a review and stand a chance to be rewarded!

All you have to do is leave an honest review on Althea's Petal Velvet Powder on the site, and you could be on your way to winning some goodies from us!


Mermaid Recommends - Summer Essentials

It's blazing out, the sun's at it's highest and the beach is the place to be! The heat may feel really intense and you're having lots of fun, but make sure you don't neglect your beauty regimes to ensure you'll be the hottest bud around. Trust me when I say it's important to take care of yourself too this summer (I am a mermaid after all, so I know what I'm talking about). Here are some of our must-have Summer essentials!

Althea Petal Velvet Powder 'Share' & 'Tag' Contest Winners

Hello, Altheans!

Thank you for sharing your thoughts on our first exclusive product, the Althea Petal Velvet Powder. 🌸We appreciate each of your comments and support. As promised, we've picked some lucky Altheans to win a 'thank you' shopping credits for us. Congratulations to:


By Cream Dermal Science Creams

Creams are like the knight in shining armor of a skincare routine: they're packed with hydration that helps to calm, soothe and save your skin! Even if you had to skip everything else, be sure that you don't skip out on cream as this will help to seal everything in, keep the skin moisturized and protect it as you go about your day. By Cream was developed as a treatment to restore the best version of your skin. Made with ingredients that nourish and revitalize the skin, these creams aim to penetrate deep within your skin's layers and repair from within. We've gotten all 3 from their Dermal Science range to try out, and here's how they fared!


Let Me Skin Ultra Moisture Cream Mask

As self-proclaimed sheet mask connoisseurs, we're always on the hunt for sheet masks that hold the promise of skin perfection in a packet. We love the convenience factor and how they leave the skin feeling hydrated and nourished, perfect for going about the rest of the day or giving your makeup prep an extra boost. Founded by an esthetician, Let Me Skin is a brand whose top priority is making professional grade products accessible to everybody, bringing the salon experience to the comfort of your own home. We've recently acquired a (human) Danish Swan and have looped her in to our sheet mask experiments, making her the perfect candidate for when we got our hands on Let Me Skin's Ultra Moisture Cream Mask.


Monstory Masks

Are you afraid of the dark? Or maybe you're worried of what creaks under the floorboards, not knowing what scary creatures lurk beneath. But what if we could change your mind and tell you that not all monsters are scary? Some of them are here to help you, especially with your skin woes. Monstory's creatures from the mask range takes care of your skin with nourishing ingredients that pamper and solve your skins troubles. Here's the beauty breakdown on Monstory's masking mania!

Interview with Ramona Zamzam

Gorgeous, lively and with an insatiable wanderlust, Ramona Zamzam is a Malaysian actress, model and social media influencer. She's racked up over 310,000 followers on Instagram to date and has a bubbly personality that isn't going to be stopped anytime soon! This mama-to-be is best known for her roles in Malaysian movies and TV dramas, and is an avid beauty junkie that loves to share her latest finds. We sneaked in a little quality time with her and got an Althea exclusive interview with the lovely lady. Curious to know what we do? Keep on reading!


A:Concept Watery Cheek Blushers

A little bit of blush can really bring your look to the next level, changing drab dullness into a fabulous flush! Conventional powder blushes come to mind when you think of cheek colour, but they tend to fade off pretty easily after a couple of hours. Best known for their ergonomic designs and quality products, A:Concept works to bring together beauty and practicality for products fitted for any urban beauty lover. A:Concept has recently sent over some Watery Cheek Blushers that are a long-lasting formula that blends to a natural finish. Here's what we thought so far!

Caolion Beauty Routine - D-Programme Range

One of the most intimidating things about K-Beauty is the idea of a full length regime. After all, making the time to go through the Korean 10 Step Beauty Routine each and every day may be a little difficult for most. For those of us who need a little extra time to sleep in the morning, we've got good news: Caolion and their more simplified but still wholesome beauty rituals are here to save you from your time woes and leave your skin feeling in tip top shape.


Interview with RealAsianBeauty

With humble beginnings, Kristine Roces had a lot to deal with growing up. Through family hardships to discovering who she was and dealing with hormonal acne, Kristine has emerge today a confident, beautiful woman on both the inside and out. Best known as TheRealAsianBeauty, Kristine is a vlogger and blogger who makes content about beauty, lifestyle and DIY projects. With over 213,000 subscribers on her YouTube channel, Kristine has really made a name for herself across the globe, especially in the South East Asian community. We sneaked in a little quality time with her and got an Althea exclusive interview with the beauty. Curious to know what we do? Keep on reading!


Althea's Petal Velvet Powder

Altheans, we have a confession to make: we've been working on something top secret and had to hide it from you. But the time has finally come, and we're so excited and glad to be able to finally share this with you! Are you ready? Here it is! Althea is coming out with our own brand of beauty products to add to your Althea experience. To start off the collection with a bang, the first product we're unveiling is the Petal Velvet Powder!


#AltheaTurns2 Facebook Contest Winners

Hey, Altheans! We can't believe our second birthday celebration is now over. 🎂 We hope you had a blast celebrating online with us and thank you so much for your overwhelming support. Saranghaeyo, we love you! 💓 During the birthday period, Althea social media channels have been doing a few contests to reward our fans, and we sincerely appreciate all of the entries and comments. You totally made our birthday awesome! The winners for Althea Instagram 20 Days of Beauty have been announced on another post so you can check them out by clicking on this link. Now, it's time to announce the winners of the Facebook contests! Congratulations to:

Althea's DIY Birthday Box

Hey Altheans! We've been having a blast so far in the month of July, and we've just been reeling in the amazing festivities! We hope you've been enjoying yourself too, and that you've gotten a thing or two out of it as well. We couldn't leave this year's birthday celebration without doing a limited edition birthday box to show you guys, so we've decided to have a special little tea party with the whole Glam Squad to celebrate Althea turning 2!

Dr. Mind Grand Opening

Oh no, redness and troubled spots appearing on your complexion again? Sensitivities can sometimes be calmed by a little hydration, but sometimes we need some professional help. Enter Dr. Mind, Althea's latest beauty offering! We're super excited that this brand launches today and we can't wait to share this well-loved brand.

Dr. Mind is a brand that puts a clinical dose into their beauty products. Following their philosophy of "Mind" and "Consumers", Dr. Mind believes in healthy skin and works to target skin issues faced by consumers, providing solutions from a medical perspective, so you know that their stuff works for sure. With the latest technology and patents, Dr. Mind is always on the search for ingredients and techniques that not only pacify skin issues, but work to eliminate them too.

There are two main ranges from Dr. Mind: the Pore range and the AC/Apot range. Let's talk a little bit about the former first. The Pore range consists of skincare and face makeup products that are suited for oily skin and those with enlarged pores. These products consists of skincare staples that work to exfoliate away dead skin cells and control the oil-to-water balance of the skin for an even, healthy complexion. This skincare range consists of fundamentals that include the Pore Peel Deep Cleansing Foam, Toner, Water Gel Cream, Balm and the Pore Sebum Cushion.

The AC/Apot range works to soothe redness and irritations of the skin. Made with calming but effective ingredients like bee venom and sea salt extracts, this range targets troubles and works to evens out the skin tone for a healthy, radiant glow. This range consists of treatment products including the AC Dressing Mist, Clear Cover Cream, Peeling Pads, Zinc Powder and Apot Clear Roll On.

Dr. Mind products are currently on sale at Althea (just search for Dr. Mind) and for a limited time, you could get yourself a free Apot Red Mask and Apot Clear soap (while stocks lasts). Psst, there's also a 20% discount code to be found on the site right now, but you didn't hear that from me. ;) Which items are you most excited to try out from Dr. Mind? Be sure to let us know in the comments down below!

Have a magical day!

Althea's Mermaid

Interview with Tehmina Kaoosji

Tehmina Kaoosji has it all: beauty, brains, and brawn to kick your butt too! A model, actress, emcee and producer, Tehmina has appeared in numorous films and graced the pages of countless magazines, but is best known for her role as Sara in Sara Is Missing (a brilliant horror-based game that has even big YouTubers like Markiplier and Jackscepticeye talking!). When she's not in front of the camera, she's spending her time reading up on world affairs or hunting down and plotting out the next big story. We manage to catch a moment in her hectic routine and sat her down to find out some of her secrets to beauty and life. Curious? Read on!


Dynamic Duos (For Your Skin Type!)

Trying to figure out your skin type can be as confusing as knowing what products you should use for them. After all, the terms “lotion” and “cream” sound like they’d do the same thing right? Plus, when you throw multitasking products into the mix, it can get even more hectic. To help simplify your skin types, we’ve broken down what you need and rounded up two products from Althea that'll help elevate your skincare game!


Real Skin White Jade One Shot Ampoule

In the land of K-Beauty, plastic surgery is no taboo. In fact, it's easily obtained and can be done by just about anyone with a little extra cash. But for those of us who are a little shorter on funds, there's Real Skin to help with our beauty woes! Skin brightening in a tube, their White Jade One Shot Ampoule is designed to brighten and give the skin a radiant boost (without needing any actual needles).


Bare Blanc Pink Tender Cream

The hallmark of Korean beauty is a youthful complexion. Smooth, glowy skin that seems to radiate from within is undoubtedly desirable, and with the help of the right products, completely attainable! Bare Blanc is known for their spunky "in your face" packaging that houses quality products made with good ingredients to ultimately achieve a flawless face, and we absolutely couldn't say no to the Pink Tender Cream! Here's what we got when we tried it out.


Half Moon Eyes Pink Fruity

We know how addictive masking can be, and while we usually settle for a conveniently packed sheet mask, sometimes it pays to get our hands dirty. To inject a little life into our regime, we've gotten said hands on some of Half Moon Eyes' Pink Fruity Pack! We couldn't wait to try out this lovely pink number to see how it would fare on our faces.

Show Off June 2017 Winners

Hey, Altheans! Pixie is back to announce the winners of our Show Off Contest last June. Of course, we had a fun time scrolling through all of your sharings so make sure to keep them coming using #altheakorea hashtag on Instagram. For July, we'll make it extra special with our birthday box so make sure to check out the Fly Me to Korea contest to see how you can join!

Althea's 2nd Birthday Highlights

Hi gorgeous people! Can you believe that Althea's officially two? It's that time of the year again when we celebrate Althea's Birthday, and we couldn't have made it this far without YOU. So to say a big thank you and give back, we've got a whole month's worth of fun activities and giveaways for our favorite Altheans. So be ready, get set and jet with us through this glorious month!


Fly Me To Korea Contest

Looking to channel your inner K-pop star and dine on some delicious Korean food? Here's your chance! To kick off our biggest birthday bash yet, we're giving you and a friend the opportunity to go on a round trip to Korea! There are also other amazing prizes to be won including a whole year of free shopping at Althea! <3


Shop & Win Contest Winners + T&C

Consider yourself a serial shopper? Here's your chance to put that buying talent to good use! The Shop & Win Contest will be running in the month of July and we will be picking one winner each week per country domain to win some Althea shopping credits (6 winners per week)! All you have to do is shop from Althea during that period to stand a chance to win $200 in Althea credits, it's that simple. Get ready to shop till you drop!

Week 1 Winners:
1. Jamie Lai 🇲🇾 
2. Jenny Chang 🇸🇬 
3. Cheyserr Gumban 🇵🇭 
4. Qonita Sanie 🇮🇩
5. Lalil Kittitanaphan 🇹🇭 
6. Katie Sidorowicz 🌎

Week 2 Winners
1. Marlela Lahat 🇲🇾
2. Kelly Lee 🇸🇬
3. Patricia Baraquel 🇵🇭
4. Khanza Rijani Nabilah 🇮🇩
5. วารี เอกรณรงค์ชัย 🇹🇭 
6. Michele Mueller 🌎

Week 3 Winners
1. Kelly Soh 🇲🇾
2. Sandra Lee 🇸🇬
3. Jeanfred Argarinl 🇵🇭
4. Dien Octaviabri 🇮🇩
5. Wanorot Chitrat 🇹🇭 sxxxxxxxxxa@xxxxxxx.xx.xx 
6. Mary Armstrong 🌎

Week 4 Winners
1. Ivy Ng 🇲🇾
2. Nancy Toh 🇸🇬
3. Kayzhell Pangilinan 🇵🇭
4. Intan M 🇮🇩
5. จีณัฐฐา สังข์ทองวรกิจ 🇹🇭
6. Dheiran Brooks 🌎

The contest runs from 3rd July to 30th July 2017, and the dates of winner selection are stated in the terms and conditions below. Good luck!


20 Days of Beauty Giveaway Winners + T&C

Hi Altheans! Aside from sending a direct message on Instagram to our 20 Days of Beauty Giveaway winners, we will be announcing them here on our blog! 🎁


K-Beauty Under A Fiver ($5) - Makeup Edition

We’ve all been there: sharpening the stub end of your eyeliner or digging out that last scrap of concealer. Don’t worry your sweet little purse, because Althea’s here to give you a hand! Just because you’re broke, doesn’t mean you can’t look fabulous. Whether you’re on a student budget or you’re running low on the adult life, we’ve got just the thing to keep both your face and your bank account happy. Here’s our K-beauty picks under $5 (psst, nobody has to know!)

K-Beauty Under A Fiver ($5) - Skincare Edition

We’ve all been there: scraping at the last of our magic cream or squeezing out the last drop of serum. Don’t worry your sweet little purse, because Althea’s here to give you a hand! Just because you’re broke, doesn’t mean you can’t look fabulous. Whether you’re on a student budget or you’re running low on the adult life, we’ve got just the thing to keep both your skin and your bank account happy. Here’s our K-beauty picks under $5 (psst, nobody has to know!).


100K Instagram Contest Winners

Hello, Altheans! Pixie Eros is here to announce the winners of our 100K Instagram Followers Contest! We'd like to thank each and every one of you for participating, as well as for constantly showing us your love and support! 💕 After checking, here are the first 100 reposts who also commented + tagged 3 friends on our main picture that have been shortlisted. Congratulations to:


RiRe Luxe Cushion Lip Paint

You didn’t think we were done with RiRe yet, did you? In case you didn’t know, RiRe has recently launched some new lippies and they’ve landed on Althea shores! This brand caught the attention of consumers after the explosion of their Lip Powders (the real innovative OG) and bestselling Lip Manicures, making RiRe a household name when it came to K-Beauty. RiRe proudly shows off their infamous, sleek black packaging that houses quality products to embody confidence and encourage experimentation when it comes to makeup and beauty. They were lovely enough to send over some of their Luxe Cushion Lip Paints and we couldn’t wait to try them out!


RiRe Luxe Matte Lipsticks

Did somebody say lipsticks? We’re all ears (and lips). RiRe has recently launched some new lippies and they’ve landed on Althea shores! Best known for their Lip Powder (the real innovative OG) and bestselling Lip Manicures, RiRe proudly shows off their infamous, sleek black packaging that houses quality products to embody confidence and encourage experimentation when it comes to makeup and beauty. They were lovely enough to send over some of their Luxe Matte Lipsticks, and we couldn’t wait to try them out! 


Althea Korea's YouTube GIVEAWAY

WE LOVE YOU! And to prove it, we're holding a giveaway on our YouTube channel! In case you didn't know, we've had a blast putting out those unboxing videos and thank YOU for your love and support. To show you guys some love, we'll be giving away 3 specially curated boxes to 3 winners (1 each) so that you can enjoy some Althea goodies and maybe even do your own unboxing! Check out our video below for more details.


Ramadan Time On Althea!

Hello, beautiful people! The Muslim month of Ramadan is upon is, and in a couple of weeks, it'll be Raya! So if you're fasting and looking to relax a little, head on down to Althea to check out what we have to offer. To celebrate this festive time, Althea's doing some cool stuff and we'd love it if you tagged along for the ride. :)


What's Missing in K-Beauty?

Hello, Altheans!

We know how much you love Korean beauty products & we want to hear your opinion on how we can step up the K-Beauty game worldwide. Which aspect of them do you think that'll need to be improved in order to cater the diversity of users all over the globe? Tell us your K-beauty concern / what would you like to see more from K-Beauty! Just fill in the form down below and we'll be reading. 💓

Example: The lack of darker shades for base products. (Tell us in details about your idea. What your skin shade is: porcelain, honey, almond, beige, ivory, etc) 

Show Off May 2017 Winners

Hello, Altheans! Pixie is back to announce the winners of our Instagram Show Off contest for May 2017. After 'stalking' our fans for the whole month, we've picked five best shots from the bunch. Congratulations to:

Get Ready With Me Box

Beauty routines are as important as the products we put in them, because a good beauty routine is made up of products you know work for your skin. Althea’s Get Ready With Me Box comes with 7 full-sized products that include skincare and makeup to take you from prep to set. We’ll get you looking and feeling great so you’re ready to take on the world! Here’s a video on the beauty breakdown of Althea’s Get Ready With Me Box.


Vitamin Box

You didn’t think vitamins only came in the form of effervescent tablets, did you? Vitamins keep our body and skin healthy, so it’s only natural that we keep these vitamin infused or inspired products by our side! Specially curated just for you, Althea’s Vitamin Box contains 7 full-sized items to ensure your face and body look and feel their best. Here’s a video on the beauty breakdown of the Vitamin Box!


How To: Althea's Referral Program

Hey you gorgeous people! We've got a special referral program that allows you to make the most out of your purchases at Althealand while being able to share the discounts with your friend (see, we're helping you strengthen relationships too!). Here's some super simple steps and example pictures on how it works:


10 Minute Makeup Box

Altheans, we know how important your sleep is to you. If we could sleep and magically wake up and appear in our office or school looking fresh and put together, that would be a dream come through! Until then, we’ll have Althea’s 10 Minute Makeup Box as our secret to get us through the morning. Specially curated with multitasking products, this box is made for those of us who wants to catch our Z’s and still look great for the rest of the day. Here’s a video on the beauty breakdown of this box!


Head To Toe Box

Beauty isn’t limited to just our faces, the rest of us need some TLC too! Althea’s Head To Toe Box is filled with specially curated products to ensure your hair, face, body and feet are taken care of so you’ll be the whole gorgeous package and nothing less. This box contains 8 products that will have you looking as good as you feel (you can thank us later). Here’s a video on the beauty breakdown of Althea’s Head To Toe Box!


Green & Yellow Box

Spring’s abloom, and all is green and yellow-gold on this side of Althealand! Springtime brings fresh, supple complexions that are just ready to bask in the glory of flowers and sunshine, and Althea has specially curated a box featuring some green and yellow products to help you do just that. Containing 7 full-sized products, these items will help take your skin from blah to TA-DA in no time. Here’s a video on the beauty breakdown on the Green & Yellow Box!


Beauty Tool Box

While we tend to give credit to the products that create our flawless complexion, we can’t forget to acknowledge the tools that help us along the way too! This special edition Beauty Tool Box from Althea is packed full of beauty helpers (and a couple of beauty products too) to help you achieve gorgeous skin from the first to the last step. Here’s a video on the beauty breakdown on the Beauty Tool Box!


MD's Pick Box

One of the biggest questions we always get here at Althealand is: “What should I buy from Althea?”. We know what it’s like to want to know what’s good and put our money to good spending, so we’ve gone straight to the source and asked our merchandiser (or MD, for short) for her favorite K-Beauty gems and put them all into one convenient Althea box. Here’s a video on the beauty breakdown of the MD’s Pick Box!


มันก็จะราคาเบา ๆ หน่อยอ่ะ รวมพาเลทแต่งตาสายเกาจ๋าราคาไม่เกิน 500 บาท

เทรนด์การแต่งหน้าที่กำลังฮิตอยู่ขนาดนี้แน่นอนเลยว่าอันดับแรกที่หลายคนคิดถึงนั้นก็คือ การแต่งหน้าสาย ฝ. หรือสาวเนตไอดอลฝรั่ง ที่จะเห็นได้ทั่วไปตามอินสตาแกรมซึ่งการแต่งหน้าสาย ฝ. นี้จะมีเอกลักษณ์ที่แตกต่างจากการแต่งหน้าแบบอื่น ๆ นั้นก็คือ คิ้วโก่ง คมชัดและเข้ม บวกกับขนตาที่หนา การเฉดดิ้งและไฮไลท์ที่สามารถเห็นได้ชัด และที่สำคัญสีลิปสติกนั้นต้องมีความเข้มหรืออาจจะเป็นโทนสีนู้ดก็ได้ ซึ่งแน่นอนว่าการแต่งหน้าแบบสาย ฝ. นั้นอาจจะไม่เหมาะสำหรับการแต่งหน้าแบบ Everyday Makeup หรือแต่งหน้าในชีวิตประจำวันของสาวไทยซักเท่าไหร่ เพราะนอกจากจะใช้เวลาค่อนข้างนานแล้ว การแต่งหน้าสาย ฝ. แบบนี้นั้นอาจจะเหมาะสำหรับการแต่งหน้าออกงานหรือการแต่งหน้าในวันพิเศษหรืออีเว้นสำคัญ ๆ มากกว่า 


W.Lab Water Holic Lipstick

As avid lipstick junkies, no look is completed without a swipe of color on our pouts. While we usually opt for big, bold color, this can sometimes come at the cost of dry, chapped lips. W.Lab’s Water Holic Lipsticks offer the best of both worlds by combining a winning cocktail of pigmented saturation and a hydrating formula that perfectly complements just about any look.


Romantic Box

Sure, it’s not Valentine’s day, but that doesn’t mean you can’t have a little romance in your life! Spice up those date nights with these lovely products that are specially curated from Althea to help you get your spark back, making you look gorgeous and feel confident when you’re out with your special one. From skincare to makeup prep, Althea’s Romantic Box is just the thing to help you put your best self forward (so you’ll have one less thing worry about while you’re nervous for your date!). Here’s a video on the beauty breakdown of this box!


Pore Care Box

If you’ve got oily skin, you know that your skin problems stem from your pores. Humidity and dirt don’t help the situation, and you find yourself scrambling for solutions to wits end. Althea’s here to help you solve your pore-related problems with the Pore Care Box! Containing 9 products, this box contains specially curated products to whip those pores into shape for a fresh, smooth complexion. Here’s a video on the beauty breakdown of this box!


Anti-Pollution Box

For us city lovers, one of the least talked about problems for the skin is pollution. Dirt, impurities and other nasty particles can find their way into our pores, causing them to break out and spoil the texture of our skin or leave us with red, splotchy patches. Althea’s come up with a specially curated box to help you fight the nasties with its Anti Pollution Box that’s made with 7 full-sized, skin-protecting products. Here’s a video on the beauty breakdown of this box!


Perfect Cover Box

Let’s be real: this box is not for the faint-hearted and au naturale lovers. We’re talking about full coverage that gives you a flawless finish and nothing less. Althea’s Perfect Cover Box is made just for that, offering specially curated items that take your look from drab to fab with a look that’s made to last. This box comes with 6 full-sized products and contains products that’ll leave you with a look as good as it wears on the skin. Here’s a video on the beauty breakdown of this box!


Interview with Alexio Yeoh

Meet Alexio Yeoh from Alexio Yeoh Designs!

Hello Altheans! Today we would like to introduce you guys to photographer extraordinaire and all time cool guy Alexio Yeoh from Malaysia. A fashion photographer and a beauty lover, Alexio was the resident photographer for Miss Universe Malaysia 2015. He has photographed numerous celebrities and his photographs have graced the covers and pages of several magazines. We decided to sit down with him for an all exclusive interview here on the Althea Blog. Wanna know what makes this Fasyiyion Fetogrefur tick? Read on!


Show Off April 2017 Winners

Annyeong, Altheans! The result for Althea Korea Instagram contest: Show Off for April 2017 is here. We've gone through the new sharings from last month on the hashtag #altheakorea and the Pixies have picked out these 5 lucky Altheans to win a surprise credits from us! Congratulations to:

Mermaid's Makeup Must-haves (Budget friendly!)

Spending a lot of time under the sea has given me the opportunity to try out different products, as well as deduce which ones I absolutely adore, taking me from floppy blobfish to sea siren in just a few steps. These budget-friendly items are some of the products that no K-Beauty lover should ever go without (myself included) if you wanna go from drab to fab!

Easter Week 2017: Winners Announcement

Hey, Altheans! How was your Easter holiday? Althea's Bunny had a blast and he would like to thank you for all of your help while he was busy preparing for an egg-citing Easter. Your creative answers in all the contests we held last week truly help! Bunny and Pixies had so much fun going through all the creative entries. We've finally managed to shortlist the winners and without further ado, congratulations to these lucky Altheans!

Beauty People Grand Opening Instagram Winners

Hello, Altheans! We received over 500 entries for the Beauty People Grand Open contest on Instagram so thank you for your endless support! After going through everyone's comments, we've finally managed to shortlist it to 10 names. Congratulations to the winners below, you have won the Beauty People Snow White Edition 2 from us:

Red & Black Box

There’s something scandalously sensual about the colors red and black together. It paints a picture of sophistication and mystery, like a dangerous package just waiting to be opened. Bring out your darker, wilder side with Althea’s Red & Black Box! This specially curated box features products that are made for that luxuriously-looking smokey eye, perfect for a night out. Here’s the beauty breakdown on Althea’s Red & Black Box (and a quick tutorial too!).

The Base Makeup Box

A flawless makeup look is like a house: it all starts off with a good foundation so that everything that goes on top looks fantastic and stays put. Don’t worry if you’ve got a couple of blemishes here and there, Althea’s Base Makeup Box is here to help you fake it till you make it. Specially curated to help you achieve a fresh, perfected complexion, this box contains 11 full-sized products ranging from skincare to colour correction to products that even out your skin tone. It also comes with an adorable makeup pouch so you have a place to store all these products. Here’s the beauty breakdown on Althea’s Base Makeup Box!

Interview with Mindy, SBY Community

meet Mindy, blogger & founder of SBY Bloggers Community

Today we would like to introduce to our fans a lovely lady hailing all the way from Surabaya, Indonesia who has been quite the Althea fan! A blogger, shopper and a beauty lover, Mindy Tedja has blogging since 2012. Her passion in beauty and blogging lead her to start her own beauty blogger's community called the Surabaya Beauty Blogger Community, exclusively only for Surabaya beauty bloggers to join. Short for SBY, the community has been working closely with beauty brands such as Althea Korea since their birth in late 2016. We have decided to get down and beautiful with her in an all exclusive interview on Althea Blog. Curious as to why Mindy created this community? Read on!

Limited Edition Althea X W.Lab Set

Girlfriends, warmer days call for a hot-looking face to see you through and not melt off midway. We're so psyched to announce Althea's limited edition collaboration box with W.Lab! This set is filled with products that are made to stay put for humid, sticky days. We're gonna let you in on a little secret: we did an unboxing for this box in our Instagram stories and showed all the products (make sure you follow us @AltheaKorea for inside sneak peeks!).

5 Disaster Masks You Need

The 5 Disaster Masks You Need

Having an off day? Or an entire off week? It’s alright, love. Big Sis Althea’s got your back! We believe that most of life’s problems can be solved (or at the very least, soothed) with a sheet mask or two. We’ve got solutions to pamper away your worries, no matter what life throws at you. Here are some of our answers to your big problems!

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